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StarHub launches ‘Anytime TV’ service for its broadband customers
MUMBAI: StarHub has said that it will offer a new pay-as-you-watch cable TV plan exclusively to its home broadband customers who presently do not have a StarHub TV subscription.
Called ‘Anytime TV’, this new plan will allow customers to access StarHub TV’s on-demand library of more than 6,500 TV shows and movies as well as 12 complimentary cable TV channels.
“Most of our broadband customers today have our cable TV service. However, we recognise that there is a segment of customers who would prefer a more flexible, pay-as-you-watch cable TV service as they may not want to commit to a monthly subscription,” said Iris Wee, Vice President of Home Solutions & Content, StarHub.
“Our cable TV customers today enjoy access to more than 6,500 on-demand titles. We therefore thought that it would be great to extend our catalogue of on-demand content to this customer segment as well. Anytime TV will offer subscribers the flexibility to pay for what they want to watch at a time convenient to them, from as low as $1.07 per title.”
Anytime TV subscribers can catch the latest movie blockbusters and TVB dramas as early as a month after their DVD release or premiere in Hong Kong respectively. Popular Malay movies can be purchased as early as two weeks after their Malaysia box-office debut.
During this holiday season, Hollywood movie fans can look forward to box-office hits in High Definition (HD), such as The Amazing Spider-Man and The Bourne Legacy.
StarHub is also working with long-time content partner TVB to bring in popular TVB dramas, such as Silver Spoon, Sterling Shackles and The Confidant. For added value, StarHub offers Anytime TV subscribers 10 per cent off StarHub TV’s Video-On-Demand titles and KaraOK! Day Pass.
Besides its on-demand video store, Anytime TV subscribers will get complimentary access to StarHub TV’s FreeView service comprising 12 StarHub TV channels, including Bloomberg Television, E City and SuperSports Arena.
By end-2012, StarHub will bring the total number of complimentary channels to 14 with the launch of ESPNews (Channel 207) and China Business Network (Channel 809). This new plan more than doubles the number of TV channels for customers who presently only watch free-to-air TV. StarHub‘s more than half a million cable TV customers are already enjoying this FreeView service.
Starting tomorrow, StarHub’s home broadband customers who wish to enjoy Anytime TV can call 1630 or visit any StarHub Shop or authorised dealer to rent a set-top box. The set-top box rental fee starts from $6.42 per month for the HD Interactive set-top box, to $14.98 per month for customers who wish to record and watch their favourite TV shows on HubStation HD.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
