MAM
Havas Worldwide appoints Matt Weiss as Global CMO
MUMBAI: Havas Worldwide (formely known as Euro RSCG Worldwide) has appointed Matt Weiss as global chief marketing officer.
In his new role, Weiss will work closely with key leaders across the Havas Worldwide network to drive growth for the agency and its clients.
Based in the New York office, Weiss will officially begin his new role in January 2013.
Havas CEO David Jones said, “Matt joins our team at an exciting time for Havas Worldwide. We‘re coming off one of our strongest ever years for new business. The rebranding has underscored our unique integrated structure and digital-at-the-core model while acting as a real growth accelerator.”
“Matt‘s experience working with some of the world‘s largest and most innovative brands will be a huge asset in driving our clients‘ businesses forward and with it our own growth,” Jones added.
Weiss joins the network three months after Havas renamed its 316 offices (including India) to Havas Worldwide. According to the agency, in the last two months the agency has won Louis Vuitton globally, Berluti globally, Diet Coke in Europe, the European Central Bank, and La Poste together with the global Unilever data business.
Weiss replaces Naomi Troni, who was recently appointed CEO, Havas Worldwide Southeast Asia.
Weiss said, “I was drawn to the scope and scale of Havas Worldwide and their unique position as being one of the most agile, collaborative, and digitally innovative of all the global networks. Equally intriguing is their unique view of the changing marketing landscape – a deep understanding of how social media and corporate responsibility are intrinsically linked to drive business results for clients.”
Prior to joining Havas Worldwide, Weiss has also worked with companies like McCann Worldgroup and kbs+.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
