Applications
BenQ launches gaming monitors
MUMBAI: BenQ has announced the launch of XL2420TX, its flagship gaming monitors for professional and competitive FPS (First-Person Shooting) game.
The XL Series models are co-developed by core product developers and masterminds of gaming gears.
BenQ India country head, GM Rajeev Singh said, "Gaming has always been one of the core product focus for BenQ, with the XL2420T gaming monitor launch turning into a grand success earlier this year we are now introducing its successor model XL2420TX, our BenQ R&D team have utilized their expertise in the display product field to recreate each feature and function required by gamer, and transforming them into powerful gaming tools to give professional gamers a competitive edge with features like the Black eQualizer, S Switch, FPS Mode, Display Mode, Smart Scaling. Through the XL2420TX we demonstrate BenQ‘s true belief that gaming is in the details”,
XL2420TX aims to augment the gaming experience with features like NVidia 3D Glasses and an inbuilt 3D Emitter. The 3D emitter combines design with functionality taking the gaming experience one step further with multiple 3D technology support making it a future proof masterpiece.
The product also offers HDMI 1.4 a compatibility. This allows users to enjoy 3D entertainment from any source. Featuring an integrated Ethernet channel, dual-stream 1080p 3D, it allows you to plug n play convenience for Full HD resolutions.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.





