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Telefonica to provide satellite Internet connectivity in Europe through Eutelsat
MUMBAI: Telefonica Global Solutions has announced an agreement with Eutelsat Communications, Europe‘s leading satellite operator, to provide high quality satellite broadband services to carriers from across Europe through the high-performance KA-SAT satellite.
With KA-SAT, Telefonica aims at offering fast Internet access to carriers from all over Europe, especially in areas that are not within reach of terrestrial broadband networks, such as rural areas or urban belts, as well as fully diversified backup solutions in areas that do have terrestrial access.
The Telefonica Global Solutions wholesale unit is a leading global solutions provider in the international wholesale market, with a broad and competitive catalogue of outsourcing services and solutions for international carriers, present in the leading markets in Europe and America.
Eutelsat‘s broadband subsidiary, Skylogic CEO Jean-François Fenech said, "Telefonica has followed a path that has established it as one of the most emblematic and admired companies in Europe, making it the ideal partner for increasing the reach of satellite broadband. We are convinced that the implementation of satellite broadband via KA-SAT will successfully address the challenge of building a strong and fair digital landscape throughout Europe."
Telefonica Global Solutions Director Eduardo Guardincerri said, "The bid for Eutelsat Ka band is the logical step for the evolution of the business of data communications via satellite in Europe, where land-based infrastructures have increasing capillarity. KA-SAT will allow us to offer high quality services at competitive prices, allowing us to update our catalogue of services for operators and corporations. It also allows us to complement the overall strategy of the Telefonica Group providing another access technology for services such as M2M or iHealth."
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
