MAM
Zeel ropes in 18 sponsors for 13th Zee Cine Awards
MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has roped in 18 sponsors for the 13th edition of its Bollywood awards property ‘Zee Cine Awards‘.
Zeel, which will air the award ceremony across its seven channels, has got on board Hindustan Unilever‘s skin care brand Fair & Lovely as the presenting sponsor, while the powered by sponsor is Pune-based real estate developer DSK Group. Zeel has also created a category titled Fitness Partner and has got Sugar Free as the sponsor in the category. Geetanjali Jewelers is the trophy sponsor of the event.
There are a total of 14 associate sponsors for the show — Revital, Volini, Amway, Cherry Cough Syrup, Asian Paints, Cavin Kare, Pataka Tea, Everest Masala, Suzuki Bikes, Quickr.com, Imperial Blue, Mahindra Quanto, Nyle Shampoo and Apollo Tyres.
Zee Cine Awards will air on Zee TV, Zee Cinema, Zing, Zee Marathi, Zee Bangla, Zee Tamil and Zee Telugu.
Zeel chief sales officer Ashish Sehgal told Indiantelevision.com that all the ad inventories for the show have been sold out. The show had a few spots which have been bought by Nestle.
“Zee Cine Awards is our biggest property and this year it will make around Rs 300 million, which is 30 per cent higher than the last year,” Sehgal added.
According to him, the presenting sponsor will consume 10-12 per cent of the ad inventory, the powered by and fitness sponsor will collectively utilise around 12-13 per cent and the remaining will be used by associate sponsors and Nestle.
Ernst & Young will be the auditors for the awards.
Zee Cine Awards compete with Colors‘ Screen Awards, Star Plus‘ IIFA Awards, Sony Entertainment Television‘s Filmware Awards and Max‘s Stardust Awards.
Zee Cine Awards is being held on 6 January at Yash Raj Studios in Mumbai.
The Red Carpet, a curtain raiser to the awards show, will air at 7.30 pm on 20 January followed by the main event at 8 pm which will run for four hours.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
