MAM
Roy Menezes joins OgilvyOne as senior creative director
MUMBAI: Roy Menezes has joined OgilvyOne, Mumbai, as senior creative director. He and Burzin Mehta will jointly lead digital creative for OgilvyOne in Mumbai.
Roy has close to 14 years in building integrated and engaging communication on brands such as Audi, Hippo and Idea Cellular and Reliance Mobile. He has led interactive teams in Tribal DDB, Creativeland Asia and Commonwealth before joining OgilvyOne.
Ogilvy India chief digital officer Kunal Jeswani said, “With an award portfolio of digital work that cuts across The Abby’s, The Effie’s, The Yahoo Big Idea Chair Awards, The Asia Mobile Marketing Awards and The Campaign India Digital Media Awards, Roy is expected to cement OgilvyOne‘s position as the leading digital creative agency in India.”
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
