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Rana Barua joins Contract Advertising as COO

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MUMBAI: Rana Barua, the former Chief operating officer (COO) of Law and Kenneth, has joined Contract Advertising India in the same position.

Barua succeeds Umesh Shrikhande, who recently left to pursue other opportunities. He will partner the senior leadership team at Contract to ensure the best value proposition for clients.

JWT South Asia CEO Colvyn Harris said, “Rana has diverse management experience with a proven track record that makes him an ideal choice for Contract, one of India‘s leading independent integrated advertising agencies. I am confident that Rana with his experience across advertising and integrated brand solutions will ensure that Contract continues to be a very successful agency.”

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Barua said, “I am excited with the opportunity of being a part of the Contract story. It is a wonderful time for our industry as it continues to evolve so rapidly. Contract is uniquely positioned to take advantage of this and I am confident I will be able to facilitate this process by partnering with the senior management team.”

In his 19 years of experience Barua has served varied roles like COO of RED FM and the head of marketing for Radio City where he successfully repositioned the radio station to make it amongst the top two stations in the country.

He started his career in advertising having worked at HTA (JWT), Ogilvy, McCann and Y&R. His category experience includes working with brands like Renault, eBay, ING Life, Godrej, Reckitt Benckiser, J&J, Gillette Parker, Microsoft, HP, Tata Tea, Zydus Cadila, Levers, Tata AIG & AIA, Marico, Virgin Atlantic, and ITC.

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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