MAM
WPP acquires Canada’s john st.
MUMBAI: Global communications network WPP has acquired Canadian creative agency john st.
Founded in 2001 and based in Toronto, john st. employs approximately 100 people and has unaudited revenues for the year ended 31 December 2012 of approximately $14.0 million.
The acquisition of john st. strengthens WPP‘s presence in Canada. “We see enormous value in being part of WPP,” said john st. president Arthur Fleischmann. “We‘ll now be able to augment our current services in areas that clients are asking for, such as media, direct and public relations.”
john st.‘s clients include AstraZeneca, Kruger, ING Direct, Maple Leaf Foods and Tata. Over the last 12 years, john st. has built an international reputation as one of Canada‘s leading innovative creative agencies. It was recently named Silver Agency of the Year as well as Silver Digital Agency of the Year by Strategy, a leading Canadian marketing publication.
WPP is the leading communications services group in Canada. WPP remains committed to building and broadening its client offer in the mature economies of the world. Collectively (including associates), the Group has revenues of $450 million and employs more than 2,500 people in Canada. WPP companies represented in the market include JWT, Ogilvy, GroupM, Hill+Knowlton Strategies and Burson-Marsteller. In 2010, WPP‘s wholly-owned subsidiary Young & Rubicam Group acquired the Toronto-based TAXI creative network.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
