MAM
Gitanjali ropes in Salman Khan for gold and diamond saving schemes
MUMBAI: The Gitanjal Group has added yet another Bollywood superstar to its list of brand ambassadors. Salman Khan, known for churning out mass hits, is endorsing the Group‘s latest consumer offering – two gold and jewellery saving-cum-purchase schemes, Swarn Mangal and Shagun.
A new campaign featuring the superstar has also been released in the print and electronic media. The TVC shows Salman Khan as a solution provider to his friend who is unable to plan the gold jewellery needs for his daughter‘s wedding due to high gold prices. The print ad is a rendition of the same and details out on the plan.
Khan said, “In India, jewellery is an integral part of all the special occasions like marriages and festivals. It represents prosperity and wealth and buying it is also considered as auspicious. While gold is a traditional favourite, diamonds have also become popular. By introducing savings schemes like Swarna Mangal and Shagun, Gitanjali Group is making it possible for consumers to pick up some dazzling gold and diamond jewellery at very attractive rates.”
“Salman is a superstar with a tremendous mass appeal. He speaks the language of the people and establishes an instant connect with them. He is the perfect choice for reaching out to consumers and letting them realise how easy it is to plan their jewellery purchase for special occasions like marriage, anniversary, birthday, etc. through regular small savings,” said Gitanjali Group CMD Mehul Choksi.
While Swarna Mangal is a gold price protection plan, Shagun is a jewellery accumulation plan. These schemes have been designed to make it easier for consumers to go beyond their budget while purchasing their favourite jewellery, without having to actually spend anything more.
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
