MAM
2014 ICC World T20 event logo unveiled
MUMBAI: With less than a year to go for the ICC World Twenty20 2014 in Bangladesh, the International Cricket Council (ICC) has launched the events logo in Dhaka.
The logo was unveiled at a gala event that was shown live on television in Bangladesh and in the presence of the ICC VP Mustafa Kamal and Bangladesh Cricket Board (BCB) President Nazmul Hassan.
The logo has been inspired by painted rickshaws which pack the streets of cities in Bangladesh cities. The event logo uses the colours of the Bangladesh flag with splashes of blue which represent Bangladesh‘s iconic waterways as well as being the ICC‘s own colour.
The T is made up of cricket stumps and the 0 in the T20 represents the cricket ball complete with Bangladeshi green seam while the white in the design lends an energetic, friendly and youthful feel to the logo.
For the first time, 16 men‘s teams will compete for the ICC World Twenty20 in Bangladesh 2014 alongside eight women‘s teams who include for the first time the hosts. The event will run from 16 March to 6 April 2014 and is scheduled to be played in four cities in Bangladesh – Mirpur, Chittagong, Sylhet and Cox‘s Bazar.
It has been designed in Australia by design company WiteKite, who also designed the ICC Cricket World Cup logo in 2011, the ICC World Twenty20 2012 Sri Lanka mark and the distinctive logo for the ICC Women‘s World Cup 2013 India.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
