MAM
TSA appointed marketing partner for Team Golf League
MUMBAI: Sports marketing agency Total Sports Asia (TSA) has been appointed as the exclusive marketing partner of Team Golf League (TGL) 2013, which was earlier known as Touché Golf League.
TGL, in its fourth edition will be held across 11 cities in India and for the first time will be played in three international destinations – Singapore, Thailand and Malaysia.
Apart from handling sponsorship sales, TSA‘s international offices in Singapore, Malaysia and Thailand will also be involved in event management.
Believed to be the largest amateur golf tournament in India and Asia, TGL 2013 will see the participation of 2400 golfers in India and 2400 golfers from Singapore, Thailand and Malaysia, divided into gangs of ten golfers each. Gangs will compete for the title of the best golfing gang in Asia.
TSA MD & Sr. International Vice President Suvrangsu Mukherjee said, “TSA believes in ‘partnerships‘ and ‘value creation‘ and both these attributes are what makes TSA unique from anyone else in our industry. We have invented most of our business verticals at TSA India from scratch and turned them into formidable communication power houses that they are today. We hope to replicate a similar success story with TGL.”
TGL 2013 starts in June with the Malaysia leg and the India leg scheduled in September. The All India finals will be held in Bangalore and the All Asia Finals is slated to be held in Turkey in December. The Indian leg boasts of some of the most illustrious names from the business and Industrial fraternity.
Commenting on the tie-up, Touché Golf Sports MD Rathan Kumar said, “We are excited in leveraging the strengths of TSA in expanding this championship to Asia as the largest amateur team championship event, seeing the huge interest it has generated among the amateur golfing community in India, delivering beyond expectations to all involved.”
TGL started as a Bangalore centric tournament in 2010 with 336 Golfers and grew from strength to strength into a 9 city event with 1600 amateur golfers in 2012.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
