MAM
Indian marketers most optimistic about brands performance in 2013: Ipsos Survey
MUMBAI: Indian marketers are most optimistic about the expected outlook of their brands in 2013, with 85 per cent confident that their band will perform better than 2012, according to Ipsos Asia Pacific Marketers Outlook 2013 Survey.
More than four out of ten (43 per cent) Indian marketers said their company has performed better than expected in 2012, in terms of sales across India; over three in ten (33 per cent) say it was same as previous year and about 24 percent believe it was worse than excepted.
Ipsos in India head of marketing communications Biswarup Banerjee said, “Understanding target audience and working on a shared strategy were top performing capabilities in 2012 but are less prioritized in 2013; while measuring campaign effectiveness and creative marketing solutions are the top priorities this year for Indian Marketers. This suggests that marketers are setting higher standards and becoming more result-driven in 2013.”
Improving overall marketing effectiveness/ enhance ROI measurements (68 per cent), building greater brand loyalty (61 per cent), develop more integrated marketing strategy (60 per cent), and to further develop the potential of digital media platforms (57 per cent) such as social networking sites, blogs, mobile, etc. are the key challenges of Indian marketers in 2013.
They expect better quality insights and creative thinking from their agency partners. Indian marketers think that social media; CRM and PR will take up a higher role in marketing communication plan.
Marketers are highly optimistic about their brand outlook in 2013, but are more conservative towards their respective industry outlook. Retail industry marketers are less optimistic about the outlook of their brands.
“With sectors from automotive to finance, healthcare to consumer products all demonstrating positive outlooks for 2013; we expect to see smarter spending and strategic deployment of always-limited-resources so that marketers can focus on communicating with their most profitable customers. Learning how to tailor content, channel, frequency and message to emotionally engage with key segments will be the difference between budgets well spent and money wasted,” added Banerjee.
In the Asia Pacific half of marketers plan to increase their overall marketing budget including media spend and brand investment, reinforcing the positive sentiment in 2013. Seventy percent of Indian marketers and 59 percent Chinese marketers’ have plans to increase overall budget for marketing investments in 2013.
For 2013, one-third of the marketers will be working on a budget between $1 million – $5 million. Consumer product companies are likely to have a much larger budget.
Ipsos Asia Pacific Marketers Outlook 2013 study had three fundamental objectives – to gauge business performance for 2012; to understand the outlook for 2013 in terms of business performance and marketing investment; and to evaluate current trends in marketing actions and strategies.
Ipsos interviewed 372 senior marketing professionals online in December 2012 – January 2013, out of which 30 percent respondents were from Mainland China and 19 per cent were from India. More than half the respondents in India come from consumer products, finance and healthcare industry.
Digital marketing channels are not surprisingly given a higher role in 2013, especially social media which is considered more important than online ads, and mobile marketing. Social media still has large untapped potential to reach huge mobile consumers base, especially considering the increasingly high mobile/ smartphone penetration in India.
“Marketers not only need to reinforce their presence in the social media space, but more importantly, to think about what they are going to use digital media for (e.g. customer engagement, brand building) and how to develop their unique positioning in this fast growing channel,” added Banerjee.
While social media / viral (21 per cent) are cited as the most effective medium in the next three years, TV (21 per cent) is still regarded as an important medium in the future considering the large number of uneducated population in India who patronise TV. So television in India still continues to resist the rise of digital channels in a large way.
Company websites (83 per cent), dedicated brand web page (80 per cent) and social networking sites (68 per cent) will be the most important digital media channels to be used by marketers’, therefore establishing unique positioning will become more important in order to differentiate from competitors.
Summer comes with intense sun exposure, sweat, and excess oil. The result is tanning, dullness, and uneven skin tone. Your skin may continue to appear tired if your routine stays the same. Therefore, a detan face wash is essential.
It can remove tan, cleanse thoroughly, and restore your natural glow when paired with a tan removal face mask, without over-drying your skin. Understanding how it works and why it matters will help you use it to get the desired results.
What Is a Detan Face Wash?
A detan face wash is a cleanser for addressing sun tan, pigmentation, and buildup caused by UV exposure and pollution.
It works on the following aspects.
- Surface cleansing by removing dirt, oil, and sweat.
- Mild exfoliation to remove dead skin cells.
How it works?
Function What it does? Exfoliation Removes dead, pigmented cells Brightening Reduces melanin buildup Cleansing Clears sweat, oil, and pollution Skin renewal Promotes fresher, even-toned skin
Why Your Skin Needs Extra Care in Summer
Summer conditions in India mean heat, humidity, and UV exposure. They can directly affect your skin barrier.
Common summer skin issues
- UV rays lead to more melanin, which results in tanning and pigmentation
- Sweat and oil clog pores, leading to acne and blackheads
- Dust and pollution make your skin dull and uneven
What happens without proper cleansing?
- Tan layers build up
- Skin looks darker and patchier
- Breakouts become frequent
Using a face wash for summer that removes tan can prevent this cycle.
Top Detan Face Wash Benefits for Skin in Summers
- Removes Tan and Brightens Skin
Detan cleansers contain exfoliating ingredients that fade pigmentation caused by the sun.
Result
- More even skin tone
- Visible brightness over time
This is the right way if you are searching for how to remove sun tan from face at home.
- Deep Cleansing Action
Sweat and oil trap dirt inside pores. A de tan face wash benefits in clearing this buildup.
Benefits
- Reduces clogged pores
- Prevents acne and blackheads
- Keeps skin breathable
- Controls Excess Oil
A de tan face wash for oily skin controls sebum without stripping moisture.
Ideal for
- Oily skin
- Combination skin
- Humid conditions
- Refreshes and Revitalises Skin
The skin feels heated and fatigued after sun exposure. Detan cleansers include soothing ingredients.
Effects
- Cooling sensation
- Reduced irritation
- Instant freshness
- Cleanses Without Drying
A good formula balances cleansing with hydration.
For example, the Detan face wash by Foxtale uses:
- Papaya enzymes for gentle exfoliation
- Vitamin C for brightening and antioxidant protection
Its sulphate-free formula removes tan and buildup, but also hydrates the skin. It is suitable for daily use in dry heat.
Key Ingredients to Look For in Detan Face Wash for Summers
Choosing the right ingredients determines whether your cleanser will work or not.
Ingredient guide
Ingredient Function Vitamin C Brightens, reduces pigmentation Papaya Enzymes Enzymatic exfoliation removes tan Aloe Vera Soothes sun-exposed skin Lemon Extract Mild astringent, helps cleanse Activated Charcoal Detoxifies, controls oil
These ingredients make a formula work in de tan face wash for men and women with outdoor-heavy routines.
How to Use Detan Face Wash Effectively
Consistency and technique matter as much as the product.
- Splash your face with lukewarm water.
- Take a small amount of the cleanser.
- Massage gently for 30–40 seconds.
- Focus on tanned areas (forehead, nose, cheeks).
- Rinse thoroughly and pat dry.
- Follow with moisturiser and sunscreen.
Frequency
- Twice daily (morning and night).
Use the cleanser with a weekly Tan removal face mask to get faster detanning results.
Who Should Use a Detan Face Wash?
A detan face wash is suitable if you:
- Spend long hours outdoors
- Notice tanning or uneven skin tone
- Have oily or combination skin in summer
- Want a brighter, fresher look without harsh treatments
It works equally well as a de tan face wash for men dealing with sun exposure and oiliness.
Final Thoughts
A detan face wash is an upgrade to your summer routine with a specific purpose. It removes tan, controls oil, and maintains clarity in conditions that naturally damage your skin.
Tanning fades slowly with the right ingredients and regular use. Your skin will appear clearer and more even. Results take time, so let your skin recover from sun damage by being consistent with your routine.
