MAM
Percept/H appoints Saurav Ghoshal as VP client servicing
MUMBAI: Percept/H, the flagship advertising agency of Percept, has appointed Saurav Ghoshal as vice president – client servicing.
Ghoshal will play a vital role in the growth plans for Percept/H. He will be based out of Mumbai and will report to Percept/H senior vice president and branch head Anjana Devraj.
His last stint was with Pickle Lintas where he was based in Gurgaon.
Percept/H COO Debashis Paul said , “Saurav brings in solid experience across categories . His energy and dynamism would add great value to our Mumbai operations.”
On his new role, Ghoshal said, “For me it was to look at doing something different in advertising and here at Percept/H the true sense of 360 degree approach to the marketing communications and the sheer magnitude of work done for its clients excited me and I look forward to value add to these processes.”
Prior to joining Picle Lintas, Ghoshal was associated with agencies such as Mudra Communications, Law & Kenneth India, Concepts Advertising LLC, Lowe Worldwide, JWT and Saatchi & Saatchi. He holds a post graduate diploma in sales and marketing from National Institute of Sales, New Delhi. He has also completed a post graduate diploma in marketing from IGNOU, New Delhi.
Brands
Apple bites back: the $599 MacBook Neo is the cheapest Mac ever made
The tech giant unveils a budget laptop that packs a punch — and a lot of cheek
CALIFORNIA: Apple has never been shy about charging a premium. So when Cupertino rolls out a MacBook at $599 (approx. Rs 55,000) , it’s worth sitting up straight.
The MacBook Neo, unveiled Tuesday, is Apple’s most affordable laptop to date — undercutting its own MacBook Air and taking a sharp swipe at the budget PC market in one fell swoop. It starts at $499 for students, which, for a machine with Apple silicon inside, is frankly a steal.
At the heart of the Neo is the A18 Pro chip — the same muscle that powers the latest iPhones. Apple claims it is up to 50 per cent faster for everyday tasks than a rival PC running Intel’s Core Ultra 5, and three times quicker on on-device AI workloads. Fanless and featherweight at 2.7 pounds, it runs silently and promises up to 16 hours of battery life. Try doing that on a Chromebook.
The 13-inch liquid retina display clocks in at 2408-by-1506 resolution with 500 nits of brightness and support for billion colours — sharper and brighter, Apple says, than most rivals in this price band. It comes dressed in four colours: blush, indigo, silver, and a zesty new citrus, with matching keyboard shades to boot.
Connectivity is modest — two USB-C ports, a headphone jack, Wi-Fi 6E, and Bluetooth 6 — but this is a budget machine, not a pro workstation. The 1080p FaceTime camera, dual mics with directional beamforming, and Spatial Audio speakers round out a package that punches well above its weight class.
Apple senior vice-president of hardware engineering John Ternus alled it “a laptop only Apple could create.” That’s the kind of line that makes rivals wince — because, annoyingly, he might be right.
The Neo runs macOS Tahoe, with Apple Intelligence baked in for AI writing tools, live translation, and the sort of on-device smarts that keep user data away from the cloud. It also boasts 60 per cent recycled content — the highest of any Apple product — for those who like their bargains with a side of conscience.
For $599, Apple isn’t just selling a laptop. It’s selling an argument — that good design and real performance needn’t cost the earth. The PC industry had better have a decent comeback ready.
