MAM
Brandlogist launches a new design unit
MUMBAI: Brandlogist, a Delhi-based brand communications consultancy, has started a new vertical focussed on inculcating design and video in their various marketing strategies.
This vertical will not be on the same lines as most video production houses or design setups in ad agencies. Commenting on the differentiation Brandlogist business head Abhik Choudhury said, “The big challenge today is that though there is a lot of opportunity for creating great video content on digital but most digital agencies don‘t go beyond virals or video campaigns on YouTube whereas the production houses end up creating something which is very TVC like. Real storytelling i.e. branded content on video has a lot of opportunity and needs people who understand digital, branding and of course video production.That‘s where we now come in.”
Brandlogist now has Abbas Shameal Rizvi on board visual communicator. He was earlier working with NDTV Good Times and Discovery Channel.
From a design communication perspective the company has brought on board Raman Bhandari, who has earlier assisted the likes of Manish Arora, Sunil Sethi and previously was the graphics head at Lecoanet Hemant. He is designated as a designer. The focus in terms of design would be to create something right from the brand identity-logo, packaging, website to integrating design in the regular marketing communication exercise.
Choudhury added, “The key question for us here was can we use design to solve a marketing communication challenge.Not just looking great but doing something which delivers great business value. Also we are intentionally boutique, so that we can treat every client with special care and deliver customise design solutions”
Bhandari said, “What interested me about Brandlogist was that they were not looking at design as print, digital or merchandise. Their perspective on design is quite medium agnostic and combined with their in depth understanding of marketing we hope to do some great work.”
Brandlogist‘s client list includes: India today group, Square Root Hospitalities, Aamby Valley City, RC Cola, Sahara Star, OfiiceYes, Peperone Handbags, Q Shop and Zee TV.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
