MAM
Brandlogist launches a new design unit
MUMBAI: Brandlogist, a Delhi-based brand communications consultancy, has started a new vertical focussed on inculcating design and video in their various marketing strategies.
This vertical will not be on the same lines as most video production houses or design setups in ad agencies. Commenting on the differentiation Brandlogist business head Abhik Choudhury said, “The big challenge today is that though there is a lot of opportunity for creating great video content on digital but most digital agencies don‘t go beyond virals or video campaigns on YouTube whereas the production houses end up creating something which is very TVC like. Real storytelling i.e. branded content on video has a lot of opportunity and needs people who understand digital, branding and of course video production.That‘s where we now come in.”
Brandlogist now has Abbas Shameal Rizvi on board visual communicator. He was earlier working with NDTV Good Times and Discovery Channel.
From a design communication perspective the company has brought on board Raman Bhandari, who has earlier assisted the likes of Manish Arora, Sunil Sethi and previously was the graphics head at Lecoanet Hemant. He is designated as a designer. The focus in terms of design would be to create something right from the brand identity-logo, packaging, website to integrating design in the regular marketing communication exercise.
Choudhury added, “The key question for us here was can we use design to solve a marketing communication challenge.Not just looking great but doing something which delivers great business value. Also we are intentionally boutique, so that we can treat every client with special care and deliver customise design solutions”
Bhandari said, “What interested me about Brandlogist was that they were not looking at design as print, digital or merchandise. Their perspective on design is quite medium agnostic and combined with their in depth understanding of marketing we hope to do some great work.”
Brandlogist‘s client list includes: India today group, Square Root Hospitalities, Aamby Valley City, RC Cola, Sahara Star, OfiiceYes, Peperone Handbags, Q Shop and Zee TV.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
