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Spikes Asia calls for entries
MUMBAI: The Spikes Asia Festival of Creativity, Asia Pacific’s awards and festival for the creative communications industry, is now open for entries for its 2013 awards.
Entries are being accepted into a total of 16 categories: film, print, outdoor, radio, media, direct, promo and activation, digital, print and poster craft, film craft, design, pr, mobile, integrated, branded content and entertainment and creative effectiveness.
Nine juries will be present in Singapore, home to Spikes Asia, to judge and award work entered from across the region. Winners of this year’s awards will be revealed and honoured at the annual awards ceremony which will bring the Festival to a close on 17 September.
“It’s exciting opening for entries for a new year. We get to see the trends and initiatives that are coming out of the region; a region that is currently experiencing huge growth and development, and is setting the creative bar high. It will be interesting to see who emerge as the winners of Spikes Asia 2013,” Lions Festivals chairman Terry Savage said.
A number of special accolades will also be presented including, network of the year, independent agency of the year, Spikes Asia agency of the year, media agency of the year and the Spikes Palm Award, which is given to the most awarded production company. The Spikes Asia advertiser of the year, given to clients who have distinguished themselves by the quality of their campaigns or who inspire innovative marketing of their products or services, will also be honoured on stage.
This year, the media agency of the year Award has been realigned so that only a media agency will be eligible to win the award. Advertising agencies, clients, media owners and others can continue to enter and win a Spikes Media award but they cannot compete for the media agency of the year honour.
All of the shortlisted work will be on display through exhibitions and screenings throughout the Festival offering attendees the chance to see a showcase of the best work coming out of the Asia Pacific region.
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DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
