MAM
Oreo Choco Cr?me launches its new TVC
MUMBAI: Cadbury India, a part of Mondele-z International has announced the launch of a new TVC campaign for Oreo Choco Cr?me.
The ad campaign showcase the playful relationship shared by two brothers , the ad is developed by Interface Communications.
The ad is based on the insight that consumers love ‘Oreo’ for its chocolaty sandwich experience. It shows two young teenager boys enjoying Oreo Choco Cr?me and getting confused as to which is more chocolaty – the cream or the cookie. With real cocoa in both the cream and the cookie, that’s one debate that they find impossible to win, eventually switching sides multiple times.
Speaking on the campaign, Mondele-z International AVP marketing biscuits Chella Pandyan said, “It’s a well-established fact that chocolate is India’s favourite cream flavor. The uniqueness of Oreo Choco Cr?me is that both – the cookie and the cream are chocolaty. The TVC highlights the delightful dilemma the two brothers face of deciding which is more chocolaty!”
Interface Communications national creative director Robby Mathew added, “The campaign idea banks on the unique relationship that siblings share. What starts off as a coach-student relationship turns into one of equals, as they together discover Oreo Choco Cr?me’s double chocolaty delight.”
The main Tv campaign is supported by four short films that keep the debate and dilemma going.
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
