MAM
Red Bull launches its new TVC
MUMBAI: The energy drink Red Bull has rolled out its new digital campaign in India. The brand believes “they give wings to people who want to be mentally and physically active and have a zest for life.”
The TV commercial opens a window to discover the world of Red Bull and through Twitter hash tag #GivesYouWings at the end of the TVC.
The digital ad is a compilation of moments with Red Bull athletes who are on the edge of performing the difficult stunts and artists from across the globe. The TVC has showcased different games like kayaking, wake boarding, cliff jumping and air borne stunts etc.
The campaign also communicates the enabling message of giving wings which says, “The challenge of my life is to find out how far I can take it, the only thing you can think of in that moment is right there. If you believe in it then anything is possible”.
The commercial captures the world‘s foremost free-running athlete Ryan Doyle at the Taj Mahal while also capturing several other international Red Bull athletes, including Formula 1 triple world champion Sebastian Vettel, living in the moment of their big challenge and eventual triumph.
The ad is a testimonial of the Red Bull athlete and artist‘s inspiring journey and it is set to the track ‘Outro‘ by French band M83.
The creative agency behind the campaign is and it is produced by Red Bull Media House Archives.
The Beverage is active on a social platform like Twitter and Facebook, where in Facebook – the social media network giant has 38,179,472 likes and 1,022,453 followers on Twitter.
The brand has various products like Red Bull Energy, Red Bull Sugarfree, Red Bull Cola, Red Bull Energy Shot, Red Bull Sugarfree Energy Shot, Red Bull Media House, Red Bull Signature Series, Red Bull Racing, Red Bull TV and The Red Bulletin.
Brands
Euler Motors elevates Pallavi Arora to associate VP, marketing
Marketing elevation follows high-visibility campaigns and product launches
NEW DELHI: Euler Motors has elevated Pallavi Arora to associate vice president, marketing, underscoring a renewed push to sharpen brand muscle as India’s commercial electric vehicle market gathers pace.
Based in New Delhi, Arora will now lead the company’s integrated marketing and communications engine, spanning public relations, digital and performance marketing, social media, brand strategy and above- and below-the-line initiatives across both b2b and b2c segments. Her remit includes driving brand positioning, digital transformation and customer engagement as the company scales nationally.
The promotion marks a milestone in Arora’s six-year stint at Euler Motors. She previously served as assistant general manager and senior manager, marketing, during which she fronted several high-decibel campaigns aimed at accelerating awareness and adoption.
These include Bada socho, Euler HiLoad socho for the HiLoad EV, Aane de for StormEV (India’s first four-wheeler light commercial vehicle fitted with advanced driver assistance systems) and, most recently, Tan tana tan, a campaign spotlighting the strength and profitability of the Turbo EV 1000. The latter is being amplified during the ICC Men’s T20 World Cup 2026, one of the country’s biggest sporting stages.
Arora’s elevation comes as India’s commercial EV segment accelerates, fuelled by the expansion of last-mile delivery networks, surging e-commerce volumes and growing acceptance of technology-led mobility solutions.
Earlier in her career, she held roles at Warner Bros Pictures India, Mahindra Holidays & Resorts India Limited and Cube26, which was later acquired by Paytm. Her rise reflects Euler Motors’ stated preference for building leadership from within as competition intensifies in the electric cargo vehicle space.
Founded in 2018, Euler Motors focuses on electric commercial vehicles for cargo delivery and has positioned itself as a challenger to internal combustion incumbents, betting that economics, regulation and logistics will increasingly favour electric drivetrains.
