MAM
Worldoo.com launches its first TVC
MUMBAI: Worldoo.com, an online ecosystem for kids launches its first ever TVC. The TV commercial is going to be aired today with the aim of targeting children between the age of 6-12 years and mothers.
The commercial is conceptualised by Focus circle. The ad opens with children describing the features of the website. The site also provides children an opportunity to play games, watch videos, chat with friends, learn while having fun, earn stars, badges and also buy stuff from the Doo store and to participate in events as well.
Focus Circle creative team including Nayan Bagawde and Deepak Band said “Creating communication for kids is always a challenge. They have short attention spans and have strong opinions about what they like and dislike. Worldoo.com as a platform involves a number of interesting aspects and highlighting all of them in 30 seconds was impossible. Hence, we chose not to talk about Worldoo‘s offering, instead we tried and teased the kid with words and expressions that intrigued them to find more about the site. The film is a collage of disorderly expressions constituting a Worldoo experience. We hope that the film will be a strong hook for kids, one that leads to a discovery in their actual game play in Worldoo.com.”
The TVC campaign would be supported by focused marketing efforts and on-ground activations.
“The sole intention of launching the TVC for Worldoo was that of inviting children to explore the unchartered territory of online ecosystem. Worldoo is a unique platform which showcases role play of kids without any involvement of parents‘, reinstating the fact that the platform is safe and is specially designed for kids to live, express and play. With the TVC we aim at reaching out to an audience spanning across metros, semi and non metros. We hope that we can hook the kids with the campaign and instil the sense of discovery in them” added Worldoo.com head experience and brand Harsh Wardhan Dave.
MAM
Birla Opus unveils IPL campaign with 10 cricketers
3 films in 4 languages showcase 16-year warranty and 99 plus stain protection as stars echo “Main Bhi…”
MUMBAI: Birla Opus has just painted the perfect IPL boundary and this time the whole team is on the same canvas. The forward-looking paint brand has launched a high-impact, multi-language campaign for IPL 2026 that cleverly taps into India’s cricket fever. In a first-of-its-kind execution, it brings together 10 prominent IPL cricketers across three films in four languages, turning everyday tournament rituals into relatable moments that celebrate belief and optimism.
The cricketers Shivam Dube, Varun Chakravarthy, Axar Patel, Rajat Patidar, Washington Sundar, Nitesh Kumar Reddy, Ashutosh Sharma, Dhruv Jurel, Avesh Khan and Nehal Wadhera feature in light-hearted stories built around net practice, photoshoots and travel. Each film playfully captures a moment of scepticism about paint performance, followed by a collective, unscripted “Main Bhi…” from the players, hands raised in agreement. The narrative seamlessly highlights Birla Opus’s key innovations: 16-year warranty for exterior emulsion paints, scratch-resistant wood paints, and 99 plus stain protection for interior paints.
Birla Opus Paints head of marketing Inderpreet Singh said the campaign reflects the passion of cricket fans across regions and languages. “IPL is one of India’s biggest cultural unifiers. This year we wanted to bring our best-in-class features to life in a contextually relevant manner,” he noted.
Leo South Asia, chief creative officer, Sachin Kamble added, “‘Main Bhi’ is a simple but powerful expression of belief. By bringing together some of the biggest voices from this year’s IPL, we have turned an individual endorsement into a collective voice of validation.”
With its fresh, engaging storytelling and star power, Birla Opus has turned a paint campaign into a nationwide conversation. As the IPL season heats up, the brand is proving that the best way to stand out is to paint a picture everyone can relate to, one where trust, performance and a shared “Main Bhi…” moment come together in perfect harmony.
