Brands
Experience a new sense of freedom from panty lines with C-String Thongs from Under Cover Lingerie
INDIA : Under Cover Lingerie, India’s leading brand of fashion lingerie and fantasy nightwear has launched a new line of sensuous thongs ‘C-Strings’ for the confident Indian Women. C-String thong is a variant of the G-string which leaves no panty or tan lines, since there isno material around the waist. C – Strings are available on www.buyundercover.com in four stylish fabrics – lace, felt, net and sequence. The range is stylish, sexy and available in bold and vibrant colours too. It has been created with a soft wire-frame, such that it doesn’t require any support at the waist. C-string thongs will give women an option to experience a new sense of freedom; not worrying about showing panty lines when they wear body hugging dresses or fittedjeans or pants. The best part of wearing a C-String thong is, it accentuates your back, providing you the perfect posture for that body hugging dress. Indian women are now open about their sensuality and like trying new things. This is one perfect option to tease your partner. It can add that ingredient of spice in one’s bedroom life as the woman can slide by her partner’s side wearing only a C- String thong. It is comfortable due to the felt lining, yet very sexy too. They are small, convenient, that also helps that you can get rid of it easily! Monica Anand, CEO and Co-Founder, Under Cover Lingerie, shared, “The C-string is a popular western wear option that is now available in India through Under Cover Lingerie. Wearing the sexy C string thong can be very exciting. It‘s the perfect thing to wear to avoid those panty lines, and at night, it doubles up as a naughty little addition in your bedroom activities. We have already seen orders from both women and men. Men buy the C-string as a gift for their partners. Besides the obvious reasons, they prefer to shop for the C-string with not too much stress about picking a size. Men also appear to prefer ordering these online with discrete delivery.” Under Cover Lingerie provides the Indian woman with an extensive range of boldlingerie and sensuous nightwear. It is for the confident Indian woman, who is comfortable with her sensuality! She takes her fun side very seriously and loves to try new things. So, if you are open about your sexuality and like to have some fun, try on one and bring some erotica in your bedroom! You can easily buy them online at www.buyundercover.com
Brands
Limelight Lab Grown Diamonds to open 25 stores in Q1 FY26 expansion
Push into Tier 2 cities and metros to take total footprint past 85 stores
MUMBAI: Limelight Lab Grown Diamonds has kicked off the new financial year with an ambitious retail push, announcing plans to launch 25 new stores in the first quarter of FY26 across metros and high-growth Tier 2 markets.
With this expansion, the brand’s total retail footprint is set to cross 85 stores nationwide, reinforcing its early-mover advantage in India’s fast-growing lab grown diamond segment. The move reflects a broader shift in consumer preferences, where aspirational buying is increasingly aligned with sustainability and value.
The company said the expansion is aimed at deepening its presence beyond major cities and tapping into emerging demand centres, as lab grown diamonds gain wider acceptance among Indian consumers.
Commenting on the development, Limelight Lab Grown Diamonds founder and managing director Pooja Madhavan said, “Launching 25 stores at the very start of the financial year is a strong signal of how the category is evolving. As pioneers, we are not just expanding retail, we are shaping consumer mindsets towards smarter, more sustainable luxury.” She added that the brand’s long-term goal is to scale to 200 stores while making the category accessible to modern Indian buyers.
From an execution standpoint, the company is focusing on building depth in high-potential markets rather than just expanding its footprint. Limelight Lab Grown Diamonds director retail expansion Karamjyot Singh Chawla said, “Every new store is a step towards creating a truly national footprint with consistent, premium experiences,” highlighting the role of supply chain and operational discipline in supporting growth.
On the product side, the brand is strengthening its merchandising capabilities to keep pace with rising demand. Limelight Lab Grown Diamonds co-founder and director of inventory and merchandise Nirav Bhatt said the focus is on building an agile supply system that keeps designs relevant and responsive to consumer trends.
Meanwhile, scaling operations sustainably remains a priority. Limelight Lab Grown Diamonds co-founder and director production and finance Kalpan Dalal said the company is investing in efficient production and financial discipline to support long-term expansion.
The retail rollout is backed by an omni-channel strategy, franchise partnerships and continued investment in design innovation and consumer education. Each store is designed to deliver a consistent, premium experience aligned with the brand’s positioning around transparency and modern luxury.
With a roadmap to reach 200 stores by 2027, Limelight is betting big on both scale and sentiment, aiming to carve out a larger share of India’s evolving fine jewellery market.
