MAM
‘Gone Mad’ launches on-line campaign
BENGALURU: After its first Gone Mad Choco Sticks television commercial based on stories by kids, Garuda Foods, the owner of the brand ‘Gone Mad has launched an online campaign.
The Gone Mad on-line campaign is all about giving kids a platform to express their imagination, by launching a new consumer interaction – the brand‘s website and Facebook page.
Gone mad has launched two new engaging ideas on its Facebook page, viz – Mad Moment and Gone Mad Avatars. The crazy avatars have been created by Geek Online Ventures Pvt Ltd (Geek)
Geek CEO Mayank Agarwal said, “The brief was simple – to create awareness for and promote Gone Mad Choco Sticks on digital platforms. Using a play on the words “Gone Mad”, we came up with characters who had literally ‘gone mad‘ after eating the Gone Mad Choco Stick. The three characters – Hippie Baba-the eccentric guru, P3 poodle-the paparazzi loving fashionista and Hitch Hiker Hippo-the adventurous wanderer, were loved by the kids specially because of their bizarre antics, comments and twisted views on every day issues.”
“Another twist to the campaign was the Gone Mad moments portraying the bizzare and funny moments around us. The concepts are drawn from crazy pranks, cool inventions, mad moments in history etc and aim to tickle the funny bone. All the concepts were aimed at creating engagement from the target audience and having them associate the brand with the fun madness quotient that Gone Mad brings to their lives,” added Agarwal.
Garuda Foods managing director Jayachandran V said, “The Gone Mad website and Facebook page is an endeavor to provide a wider platform to the Gone Mad World and initiate a dialogue with our consumers. A rather interesting take on the core concept of the brand, our on-line venture both has a lot to offer – something for everyone.”
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
