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4K technology shines at BroadcastAsia2013 exhibition
MUMBAI: Ultra HD (or 4K) was the buzz word at BroadcastAsis2013. The show underlined various aspects of the entire 4K ecosystem, right from the cameras to production, and from post-production to content delivery technology.
BroadcastAsia2013‘s first-time exhibitor Ericsson partnered with CommunicAsia2013‘s MEASAT to provide the encoders and receivers to facilitate the delivery of Ultra HD content from MEASAT‘s satellite feed- a perfect example convergence of technologies across information and communications technology (ICT) and broadcasting sectors.
“BroadcastAsia2013 has been a successful experience for us. We had an extensive showcase of our technology solutions from acquisition to delivery of content on multiple devices. We are pleased with the quality of visitors to our booth,” informed Ericsson, Hong Kong head of TV, Asia Pacific Ward Hansford.
The trade show also witnessed unveiling of Blackmagic Production Camera 4K and its latest 6G-SDI products that allow Ultra HD products to be integrated into current SDI based television systems. The highlight was Panasonic‘s Ultra Wide Angle camera that can showcase an entire football field at once and GoPro that showcased its latest camera HERO3 that is 30 per cent smaller and 25 per cent lighter, and twice more powerful than its predecessor and includes 4K video recording capability.
Envivio‘s Muse live video encoder and transcoder for broadcast and multi-screen services was one among the exhibition highlights. Designed for 24X7 TV services over satellite, cable and managed and unmanaged IP networks, Muse compresses live SD or HD TV signals to any format and resolution while maintain an outstanding video quality.
The tradeshow also witnessed worldwide launch of Space Bridge, which offers the ability to re-purpose existing Fibre Channel or SAS storage and ‘Bridge‘ it into the world of space. Grass Valley‘s latest LDX Flex studio camera system was also one of the attractions.
“I was updated on the latest audio-visual trends and technologies, especially HD related technologies pertaining to projection and cameras, through the trade show. This exposure has left me thinking of investing in it,” revealed ETG Singapore Anthony Ng.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
