MAM
Life OK the only gainer in wk 26
MUMBAI: Hindi GECs seem to be on the losing side for week 26 of TAM ratings as most of them saw a drop in their GRPs. Life OK was the only gainer clipping an additional six GRPs taking its score to 142 GRPs (136 GRPs).
Star Plus continues to dominate the chart even after losing nine points taking its tally to 232 GRPs (243 GRPs). Last week‘s highest gainer Zee TV holds on its no 2 position with 197 GRPs (209 GRPs) followed by Colors with 184 GRPs which came down from 188 GRPs in week 26 putting them on the losing side.
Sony remained stable with 149 GRPs, continuing to stay at the fourth position while Life Ok, the only winner for the week, secured the fifth position. Once again, Sab went back to the sixth position when it rated 139 GRP (138 last week).
Coming back to Numero uno Star Plus, Diya aur Baati Hum proved to be the star yet again when it rated 3.5 TVR (3.7 last week). Another prime time show, Yeh Rishta Kya Kehlata Hai remained stable at 3.0 TVR. Pyar Ka Dard Hai rated 2.9 TVR (2.8 last week) and Saathiya also lost 0.2 points rated 2.9 TVR (2.7 last week). The late night show Veera saw a drastic drop of its TVR from 2.3 TVR (3.0 last week). Wonder why the audience suddenly stopped watching the antics of Veera and her brother. The reality show India‘s Dancing Superstars maintained its viewership at 1.8 TVR on Saturday but could not cope with it on Sunday as its TVR fell to 1.5 TVR (1.8 last week). New show Meri Bhabhi saw a slight growth, taking its score to 2.0 TVR (1.9 last week).
Zee TV‘s new reality show DID Super Moms lost few points to the chart taking its tally to 3.3 TVR (3.5 TVR) on Saturday and 2.6 TVR (2.7 TVR last week) on Sunday. Its fictional offering Qubool Hai maintained stability generating 3.4 TVR, Sapne Suhane Ladakpan Ke rated 2.3 TVR (2.6 last week). The reality peep show Connected Hum Tum witnessed stability with a 0.7 TVR. New historical show Jodha Akbar generated 1.8 TVR (2 last week). The Ranbir Kapoor starrer Barfi! that aired on 23 June generated a 2.1 TVR in the afternoon and 0.9 TVR in the evening.
Colors slipped to No. 3 as its popular celebrity dance reality show Jhalak Dikhhla Jaa generated a 2.3 TVR on Saturday (2.1 TVR) and 1.7 TVR on Sunday (1.8 TVR). Fiction shows on Colors seem to be dragging. Thus, Balika Vadhu witnessed stability when it rated 2.5 TVR, Madhubala- Ek Ishq Ek Junoon, also shed ratings and closed at 2.2 TVR (2.4 TVR) and Uttaran rated 2.0 TVR (2.2 TVR). New comedy show Comedy Nights with Kapil saw a fall closing at 2.8 TVR (3.4 TVR) on Saturday and Sunday.
Fourth placed, Sony Entertainment Television‘s long running crime series CID witnessed a slight growth as it rated 2.2 TVR (2.1 last week). Crime Petrol managed to remain stable rating 1.8 TVR. On the other hand, Comedy Circus ke Ajoobe rated 1.3 TVR. Its new historical show Maharana Pratap saw an improvement of 0.4 TVR, generating 1.8 TVR (1.4 last week).
Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s all new Indian Idol Junior (IIJ) notched up taking its score to 2.4 TVR (1.8 last week) on Saturday and rated 1.3 TVR on Sunday respectively. Cricket fever is definitely not losing out on the audiences when Sony aired ICC Champions Trophy Final India vs England which clocked a 2.4 TVR.
Fifth placed, Life OK‘s top series Mahadev rated 1.8 TVR (1.9 last week). The new fiction show Do Dil Ek Jaan increased its score to 0.8 TVR (0.6 TVR). Savdhan India generated 1.3 TVR (1.2 last week).
Sab‘s top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 3.4 TVR (3.5 TVR). Chidiya Ghar saw a marginal improvement when it scored 1.6 TVR (1.4 last week). Other fictional shows witnessed a marginal rise and fall as well.
Sahara rated 19 GRPs (20 last week), but it still continues to be at the bottom.
In the movie channels genre: Zee Cinema saw a rise, reporting 104 GRPs (100 last week); Star Gold fell to 101 TVR (109 last week and Movies OK was at 48 GRPs (55 last week). On the other hand, Max reported 117 GRPs (122 last week).
All in all, week 26 saw most of the Hindi GECs losing out their loyal audiences. How will it fare next week, let‘s wait and watch.
MAM
Microdrama Specialist COL Group International Builds Out With Narativ, Rock Networks & BlingWood Deals
MUMBAI: Microdrama powerhouse COL Group International is building out its distribution network, with its CEO saying vertical video is about to enter its “next competitive chapter.”
The microdrama arm of publicly-listed Chinese company COL Group appointed Narativ Media as its official distributor in the Middle East and North Africa (MENA) and CIS regions and Africa, and a struck new content deal with a new Dubai-based microdrama platform.
The deals were unveiled this morning at MIP London, and also included Rock Networks as its exclusive Southeast Asia telco distribution partner for its app, FlareFlow. MIP London is now into its second day at the Savoy Hotel and adjoining IET London complex.
The deals come soon after COL appointed Harbour Rights to represent its titles in Europe and Latin America, as we reported yesterday in our extended feature on microdrama distribution.
COL’s Singapore-based microdrama unit says its “coordinated global distribution architecture and significantly expanded international content slate” would help to scale its catalogue to more than 1,700 microdrama titles worldwide. These hail from South Korea, Japan, Africa, the Middle East, Southeast Asia and the UK and roll out across Sereal+, FlareFlow and 17K.
A deal with Dubai-based BlingWood, which recently launched as an OTT platform, will expand COL’s access to Middle Eastern and Indian microdramas, and includes a broader pipeline of Indian series from storytelling platform Pratilipi, Korean titles from BeLive Studios and British reality-led formats from Tattle TV — the UK’s first dedicated microdrama app, including titles such as Dog Dates.
“Microdrama is entering its next competitive chapter, where quality, retention and monetization standards are increasingly shaped by data and operational discipline,” said Timothy Oh, General Manager of COL Group International.
“As pioneers in both China and the U.S., scaling some of the world’s leading platforms in this space, we understand what it truly takes to win sustainably. Our role is not simply to offer catalogue volume, but to help partners select, position and scale the right content for their platform and audience. By bringing together a broad, constantly refreshed slate from across regions, we enable smarter curation, clearer differentiation and long-term growth for serious industry players.”
Narativ deal
COL and UAE-based Narativ described their deal as a “strategic expansion of premium vertical content distribution across high-growth emerging markets,” and comes as the microdrama continues to boom financially. The growth of the medium will be among the key topics of conversation today at MIP London, where COL chief Oh will be speaking.
The pact extends beyond content representation and is being billed as part of a more “structured micro-drama distribution infrastructure.”
Narativ will spearhead market development, platform alliances, broadcaster relationships and digital monetization frameworks across the MENA and CIS regions and Africa, where they have identified “rapid mobile-first consumption growth and strong demand for short-form, high-engagement storytelling formats.”
“Micro-dramas are reshaping global viewing habits, particularly across mobile-first markets like MENA, Africa and CIS,” said Manjyot Sandhu, CEO and co-founder of Narativ. “Our appointment as official distributor for COL Group in these territories reflects Narativ’s strategy to build sustainable distribution architecture.
“A key pillar of the collaboration includes integration with FlareFlow, enabling strategic telco partnerships, bundled carrier offerings, and alternative monetization pathways designed to accelerate scale across mobile ecosystems and OTT platforms.”
Oh added: “We are building more than a content slate – we are building the global infrastructure for microdrama. With hundreds of new titles launching every quarter, scale and regional strength are critical. Narativ with its deep foothold in MENA, Africa CIS and other key markets makes them a natural strategic partner as we expand FlareFlow and bring microdrama to new platforms, telcos and audiences.
Narativ, which is joint venture Sandhu operates with Copyright Capital, manages around 7,000 hours of content and has a digital network spanning 150 million subscribers across 21 language.
COL Group has emerged as one of the biggest microdrama platforms, running platforms such as FlareFow. It is also a part-owner of ReelShort.
