Brands
ITC Engage introduces Luxury Mini Eau De Parfum Fragrance Gift Set
Mumbai. A whiff of a signature fragrance has the power to elevate senses, and trigger the most heartfelt emotions. Fragrance holds a profound significance in love and romance. It has the power to evoke memories, stir emotions and ignite desire. This Valentine’s Day, ITC Engage unveils a decadent Luxury Miniature Eau De Parfum Fragrance Gift Set curated with the most sought-after scents that dominate fragrance trends of today.
The fragrances embody the essence of love and celebration and the exclusive gift sets blend timeless elegance and luxury making it the perfect expression of affection for that special someone and significant other.
ITC Engage brand ambassador Kartik Aryan expressed, “I believe fragrance is not just a scent but a language of love. Resonating deeply with the essence of Valentine’s, a fragrance makes for an absolutely beautiful gift. ITC Engage Luxury Mini Eau De Parfum Gift sets are designed to evoke passion, captivate senses and truly elevate the Valentine’s Day gifting experience.”
Packed in an elegant presentation box, the Gift sets for Him and Her exudes opulence. The beautiful miniature bottles reflect sophistication and are convenient to carry everywhere. The scents bottled together presents a melange of different emotions that express love. The Engage Eau De Parfum Minis are an ideal travel companion, perfect for a weekend getaway together.
ITC Engage brand ambassador Tara Sutaria added, “For me a fragrance is an emotion. When it comes to gifting, I always choose a present that evokes a memory and often find myself exploring fragrances to perfectly suit the personality as well as compliment the occasion. Engage’s beautiful curation of the Luxury Mini Eau De Parfum Gift Sets elevates the celebration of love this Valentine’s Day. It is the perfect gift that exemplifies the allure of romance.”
“Fragrance is a recent passion of mine and I am intrigued by the power and allure just a whiff of fine fragrance holds. I believe in the intensity of love and this translates into the kind of gifts that I would personally select. For me, a special fragrance will always have a story. Gifting a fragrance is about sharing the story and the memory of a special moment. The new Luxury Mini Eau De Perfumes from ITC Engage are a great way to express love and illuminate a fragrant memory,” added ITC Engage brand ambassador Shubman Gill.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
