Brands
ITC Engage introduces Luxury Mini Eau De Parfum Fragrance Gift Set
Mumbai. A whiff of a signature fragrance has the power to elevate senses, and trigger the most heartfelt emotions. Fragrance holds a profound significance in love and romance. It has the power to evoke memories, stir emotions and ignite desire. This Valentine’s Day, ITC Engage unveils a decadent Luxury Miniature Eau De Parfum Fragrance Gift Set curated with the most sought-after scents that dominate fragrance trends of today.
The fragrances embody the essence of love and celebration and the exclusive gift sets blend timeless elegance and luxury making it the perfect expression of affection for that special someone and significant other.
ITC Engage brand ambassador Kartik Aryan expressed, “I believe fragrance is not just a scent but a language of love. Resonating deeply with the essence of Valentine’s, a fragrance makes for an absolutely beautiful gift. ITC Engage Luxury Mini Eau De Parfum Gift sets are designed to evoke passion, captivate senses and truly elevate the Valentine’s Day gifting experience.”
Packed in an elegant presentation box, the Gift sets for Him and Her exudes opulence. The beautiful miniature bottles reflect sophistication and are convenient to carry everywhere. The scents bottled together presents a melange of different emotions that express love. The Engage Eau De Parfum Minis are an ideal travel companion, perfect for a weekend getaway together.
ITC Engage brand ambassador Tara Sutaria added, “For me a fragrance is an emotion. When it comes to gifting, I always choose a present that evokes a memory and often find myself exploring fragrances to perfectly suit the personality as well as compliment the occasion. Engage’s beautiful curation of the Luxury Mini Eau De Parfum Gift Sets elevates the celebration of love this Valentine’s Day. It is the perfect gift that exemplifies the allure of romance.”
“Fragrance is a recent passion of mine and I am intrigued by the power and allure just a whiff of fine fragrance holds. I believe in the intensity of love and this translates into the kind of gifts that I would personally select. For me, a special fragrance will always have a story. Gifting a fragrance is about sharing the story and the memory of a special moment. The new Luxury Mini Eau De Perfumes from ITC Engage are a great way to express love and illuminate a fragrant memory,” added ITC Engage brand ambassador Shubman Gill.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
