Applications
Operators see opportunities in OTT cable and broadband services
NEW DELHI: The Growth of OTT Content: Opportunities and Challenges for Service Providers, a new global survey of cable and broadband operators, finds that most are fairly optimistic about the potential impact of over-the-top services, with 70 per cent saying the potential benefits outweigh the risks.
The results were part of a survey of operators in North America, Latin America, Europe, the Middle East, and Africa conducted by Incognito Software, a provider of broadband software provisioning and service activation solutions.
“The widespread growth and popularity of OTT content across multiple devices is forcing cable operators to rethink their business models and how best to add value to their subscribers – and the survey results show that there is no single answer when looking at operators of different sizes and across multiple geographies,” said Incognito Software President and CEO Stephane Bourque. “Whether operators take a positive or negative view of OTT content, one thing is constant: their network usage is going to increase.”
The study also found that nearly 82 per cent of respondents have already upgraded their network infrastructure to cope with increased subscriber bandwidth usage and that 75 per cent of the providers who reported a growth in bandwidth consumption attributed the increased demand to streaming video sites.
In terms of managing OTT consumption, the survey found that the most popular approach was fair usage policies (40 per cent), followed by bandwidth caps (34 per cent), and proprietary OTT services (22 per cent), the company reports.
Nearly half of the providers in North America utilise bandwidth caps as their primary means of managing OTT, the survey found. Fair usage and service add-ons are the next most common approaches (33 per cent).
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
