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Gozoop wins digital and social media mandate for e-commerce portal Dhamaal.com
MUMBAI: Gozoop, which recently acquired Red Digital, won the social media mandate for the e-commerce portal, dhamaal.com. The objective of the whole campaign is to drive traffic to their website and make it the best shopping portal in India.
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The activity will be carried out in two phases. The first phase will create awareness of the portal and make customers comfortable with the platform, while in the second phase dhamaal.com will move on to promote their categories of product and gratify the fans by holding exciting contests.
Commenting on this, Gozoop managing director (India) and co-founder Ahmed Naqvi said, “GoZoop is excited to make things happen for Dhamaal. We look forward to run awesome campaigns and deliver results that help build lasting relationships between Dhamaal and its customers. It‘s all about making people happy, the results will follow.”
He further added, “The initial feedback has been quite overwhelming. Having worked with most of the e-commerce companies in India, we bring to the table an experience and expertise that will deliver a wow.”
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“Gozoop was our first choice the minute we decided to go for a social media campaign as we had worked with them in the past and were very happy and satisfied with their level of service and professionalism. We are sure that with Gozoop‘s association, our brand and website Dhamaal.com will get the necessary exposure it needs and will become a success in a very short time,” said Dhamaal.com CEO Hanif Sama.
Dhamaal.com is an online market place selling products ranging from apparels, watches, mobiles and electronics to home and lifestyle items like washing machines and televisions. Since its inception Gozoop has worked with e-commerce portals like Snapdeal, FashionandYou, Quikr, Groupon, Majorbrands, Deals&You, Pepperyfry and Rocket Internet Startups among many others.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
