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Telemarketers penalised by TRAI for various violations
NEW DELHI: Fifteen telemarketers have been blacklisted while another 245 have been issued notices by the Telecom Regulatory Authority of India for unwanted calls and text messages.
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The regulator has also deducted Rs 1.36 crore security deposit for violations of various norms. TRAI, which had implemented Telecom Commercial Communications Customer Preference Regulations from 27 September 2011, had laid down that telemarketers have to deposit some amount to their service provider as security deposit.
The 15 telemarketers have been blacklisted from 27 September 2011 till 25 June this year, and the deduction of security deposit is for violations from 27 September 2011 to 30 July 2013.
There is a provision of deduction from Rs 25,000 to Rs 2.5 lakh in case of violation by telemarketers under the regulations. Telemarketers are required to register with TRAI in order to send commercial communications to telecom consumers.
Subscribers who have registered with the National Customer Preference Registry, earlier known as ‘Do Not Call Registry‘ are not supposed to receive commercial communications.
A different set of numbers starting with ‘70‘ were issued to telemarketers to help unregistered subscribers identify commercial calls and decide whether to accept or reject them. But TRAI has come across instances when the commercial communication was not sent by the registered telemarketers.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
