Kids
POGO adds Cocomelon to its programming slate
Mumbai: Kickstarting 2024 with a wholesome programming slate, POGO, India’s beloved kids’ entertainment channel announces the debut of the adored cartoon series ‘CoComelon‘ on Indian television for the first time in Hindi and Tamil. Beginning 19 February, every Monday to Friday at 9:30 am, POGO’s new show will engage little fans with the fascinating world of best-in-class animation featuring rhymes and original children’s songs, offering a perfect blend of entertainment and education.
Announcing the launch of the show, Warner Bros. Discovery head of Kids Cluster, South Asia Uttam Pal Singh said, “POGO has consistently delighted audiences with its industry-leading programming, staying ahead of the curve. In line with our fan-first strategy, we are adding another global sensation in kids’ entertainment to our slate with ‘CoComelon‘ in Hindi and Tamil for the first time on Indian television. Following the success of ‘Baby Little Singham’ and ‘Mighty Little Bheem’ on POGO, ‘Cocomelon’ will surely strengthen our portfolio in delivering engaging and educational content to young viewers while expanding our viewer base.”
With its mesmerising animation style, globally acclaimed and renowned, ‘CoComelon‘ seamlessly intertwines valuable learning experiences that play a pivotal role in shaping children’s various cognitive and non-cognitive behavioural traits. POGO will elevate the programming landscape, providing young viewers an extraordinary journey into the heartwarming tale of the title character ‘JJ’ and his endearing family and friends.
‘CoComelon’, known for its vibrant characters, catchy tunes, and engaging stories, offers a treasure trove of entertainment for kids and young parents. Its arrival on POGO marks a significant moment for Indian television, introducing the globally beloved show to a new audience and promising an epic journey filled with laughter and valuable lessons for children across the country.
To ensure an immersive experience in the ‘CoComelon’ universe, POGO is going the extra mile by introducing the show in Hindi and Tamil. With engaging and educational content in their language, this bright and colourful cartoon series with kid-friendly music will deliver a joyous ride of fun and entertainment.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
