MAM
Adani Wilmar appoints Jignesh Shah as the head of media and digital marketing
Mumbai: Adani Wilmar, one of the largest Food and FMCG companies in India, has announced the appointment of Jignesh Shah as its new head of media and digital marketing. With a career spanning over 20 years, including a decade-long tenure at Adani Wilmar, Shah brings a wealth of experience and expertise to his new role.
As the newly appointed head of media and digital marketing, his responsibilities will encompass strategic promotion at the overall level, including Oil & Food portfolios of the company’s flagship brand, “Fortune” as well as other popular brands. Furthermore, Shah will uphold his existing responsibilities as business head of Foods Consumer Pack, overseeing categories such as Soya Nuggets, Sugar, Pulses, and Poha with unwavering commitment and excellence.
In his capacity as a brand custodian for Fortune, Shah will ensure its relevance and resonance in the dynamic FMCG landscape, leveraging his extensive marketing prowess and strategic insight.
A graduate with an MBA in marketing, Shah embarked on his marketing journey with Vadilal, where he served as a Product & Brand Manager. He further honed his skills at Alembic Glass Industries Ltd. and Wagh Bakri, showcasing his prowess in brand management and strategic marketing.
In 2014, Shah joined Adani Wilmar as an associate manager, marking the beginning of a remarkable journey within the organization. Over the years, he played a pivotal role in shaping the company’s food portfolio, particularly under the flagship brand Fortune. His strategic acumen and innovative marketing initiatives were instrumental in the successful launch and growth of various product categories, including soya nuggets, besan, sugar, poha, pulses, sattu and the introduction of rawa, suji and maida.
The new role for Shah commences at a strategically opportune moment for Adani Wilmar, aligning with the company’s ambitions to broaden its reach and solidify its standing in the FMCG sector. With a proven track record and visionary leadership, the new head of media and digital marketing is poised to lead the company’s marketing vision to new heights of success.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
