Digital
“Generative AI is having a positive impact on the digital marketing industry”: Blufig’s Amit Thakkar
Mumbai: Blufig is a B2B digital marketing agency that is exploding with opportunities. Their team consists of passionate marketers, designers, storytellers, and developers, who want to go beyond the ordinary. They bring immense passion and zeal to helping the brands go from aspiration to growth.
Since its inception in 2017, Blufig has successfully served over 130 tech companies. The agency’s CEO Amit Thakkar’s mission is rooted in disrupting the B2B digital marketing agency through a domain-focused approach, emphasizing the importance of specialization and excelling in a specific niche.
With a global footprint, Blufig has a clientele spanning India, North America, Singapore, Australia, and Europe, positioning itself to make a significant impact on the B2B tech ecosystem.
Indiantelevision.com caught up with Thakkar who has been instrumental in scaling several successful businesses for the agency.
Edited excerpts
On Blufig differentiating itself from other similar agencies
Blufig caters to a very specific niche in a B2B digital marketing agency. It exclusively serves B2B tech companies. As a result, it gained invaluable experience and expertise in marketing software IT brands.
Blufig’s credentials are what differentiate it from other agencies – Provided marketing services to 130+ brands in a span of 5 years. Fortune 500 companies as its customers. Track record of being a marketing partner that focuses on providing practical solutions and not just increasing billing.
On retain passionate professionals to join the agency and contributing to its mission of going beyond the ordinary
Given we are in a creative field, passionate professionals need new challenges and goals. They need a sense of fulfilment that helps them grow in their career. We try as much to get new challenging projects to keep them engaged.
We also make sure their financial and emotional needs are fulfilled as much as possible.
On specific strategies do you employ to help brands transition from aspiration to growth
We understand the brand in detail – their category, target audience, competition and marketing goals. We implement strategies aligned to meet these goals.
On the future of generative AI as it is still in its infancy stage
Generative AI is having a positive impact on the digital marketing industry. Rather than being a threat it is proving to be an enabler that can expedite and improve the quality of marketing campaigns. From research to content to design and marketing analytics – Generative AI is playing a pivotal role as we embrace the next wave of transformation in the marketing industry.
Digital
OpenAI to roll out ads for free ChatGPT users in the US
Criteo tie-up signals shift as OpenAI explores ads to fund growth
CALIFORNIA: OpenAI is set to introduce advertisements for users on the free and Go versions of ChatGPT in the United States, marking a notable shift in how the platform plans to fund its rapid growth.
The move, confirmed by a company spokesperson in a statement to Reuters, follows earlier reporting by The Information and signals OpenAI’s deeper push into advertising as a revenue stream.
At the heart of this rollout is a partnership with Criteo, an advertising technology firm now integrated into OpenAI’s pilot programme. The company provides tools that help advertisers buy placements and sharpen targeting, suggesting that ads shown to users will be increasingly tailored.
According to reports, Criteo has been pitching advertisers on commitments ranging from $50,000 to $100,000, hinting at serious commercial intent behind the experiment. OpenAI has also advised advertisers to supply multiple versions of ad copy and visuals, a move designed to boost visibility and improve campaign performance.
The development comes as OpenAI looks to diversify its income streams. With ChatGPT’s popularity surging globally, the company is grappling with rising costs tied to computing infrastructure, even as competition in the generative AI space heats up.
For users, the change may soon mean a more familiar internet experience, where conversations come with the occasional commercial break.
