News Broadcasting
MIP Digital Fronts to debut at MIPTV 2014
CANNES: Reed MIDEM’s closing conference today saw the announcement of ‘Mip Digital Fronts’ at MipTV 2014.
Effectively, Mip Digital Fronts will be the world’s first international screenings showcasing buyers, producers, distributers, advertisers and strategists from the global TV and digital entertainment ecosystem.
MipTV 2014 (the 51st annual MipTV) will be held in Cannes from 7-10 April next year whereas the MIP Digital Fronts will be held at the Palais des Festivals on 9 April, 2014.
With MipTV being the world’s longest running annual television content market, conference and exhibition event, Mip Digital Fronts is estimated to reach over 11,000 international executives from approximately 100 countries, which includes 4,000 buyers, of which 800 will be Video on Demand (VOD) and digital acquisition specialists.
Significantly, Mip Digital Fronts aims to create the digital entertainment industry’s first true international marketplace for production, distribution and acquisition of high-quality original content produced exclusively for audiences on online web channels and app-based/OTT streaming video platforms.
Reed Midem director television division Laurine Garaude said: “For 50 years, MipTV has been the global destination to acquire new programmes. As the quality of online video entertainment evolves, the critical mass of audiences and advertisers is being reached, creating a sustainable marketplace for digital online production and distribution.”
“By introducing ‘Mip Digital Fronts’ at MipTV, we are simultaneously building a market for digital studios, while creating a platform for television and film studios to leverage their digital programming and production assets during the market.”
‘MIP Digital Fronts’ was conceived by Reed Midem, following the success of YouTube’s original online content showcase at MipTV 2013.
It will feature a full-day programme of 45-minute curated screening from world-renowned platforms, digital studios and online channels, and cover all genres of original digital content, including scripted and non-scripted series, shorts, formats, games, animation and content targeting kids and young adults. Additionally, there will be on-stage interviews with producers, creative executives and talents behind the content.
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
