Connect with us

News Broadcasting

Aalami Sahara is now Aalami Samay

Published

on

MUMBAI: It was launched three years ago but came to a standstill barely months after coming into existence. However, with an experienced new editor Syed Faisal Ali coming on board fifteen months ago, Aalami Sahara, Sahara Samay’s Urdu news channel, decided to give it shot in the arm.

For starters, the entire network dropped the name ‘Sahara’ from its channels, changing the earlier Aalami Sahara to the new Aalami Samay.
Syed Ali has amitious plans to take the channel to the Middle East and Gulf countries

In a bid to refresh its content and reach out to more Urdu speaking people, six more bureaus in Mumbai, Bengaluru, Kolkata, Lucknow, Patna and Hyderabad were added to the previous two in Delhi and Srinagar.

The hunt for good journalists fluent in reading and writing Urdu has been on for the past three to four months. “There are not many people who are from an Urdu background and even if they are, they are not happy to work in an Urdu channel,” says Faisal Ali.

Advertisement

As of now, each bureau has one journalist, two camera units and four stringers and the search is on for more journalists.

While most of the channel’s viewership comes from the states of Uttar Pradesh, Madhya Pradesh, Jammu, West Bengal, Karnataka, Maharashtra, Bihar and Assam, Ali plans to take the channel to the Middle East and Gulf countries to get more people hooked on to it.

“A lot of Indians in the Middle East view the channel because there are a lot of NRIs there who have an affinity to India,” claims Ali.

Advertisement

New programmes have been launched on the channel such as Takraan (aired every Sunday at 8: 30 pm) that see Ali conduct interviews with leaders from various fields. Renowned personalities such as Kapil Sibal, Arvind Kejriwal and Gulzar Dehelvi have already appeared on the show. Parvaaz is a weekly travel show while Halaat e Haazra is the daily news bulletin. Another new show called Farsh se Arsh Taq will be aired in November that will showcase ‘rags to riches’ stories of normal people.
    
The channel also wants to focus on international stories coming from the Middle East, Gulf and America. Aina-e-Aalam is a 15 minute bulletin at 9:00 pm that shows international stories. Aalami Business gives an insight into business opportunities in India as well as the Gulf countries.

The channel is trying to help minority Muslims in India to have a dedicated channel. “We want to brand the channel on the lines of Al Jazeera,” says Ali.

Marketing has already begun in force. About 10 lakh leaflets were distributed in various mosques on Friday as well as during Eid to attract people’s attention. An Urdu media conclave is also on the cards in December for which the Sahara board has approved the proposal by Ali.

Advertisement

In terms of advertisers, it is still to get some big ones on board as only local advertisers are with the channel for now. Ali is however optimistic of getting big names such as Etihad Airways.

It claims to be the only Urdu channel that gives news all through the day while its competitors like Zee Salaam and ETV Urdu provide infotainment. An Urdu channel’s market is smaller than other regional channels. Zee Salaam was launched in 2010 while ETV Urdu was launched much earlier in 2001.

The number of Urdu channels in the country is quite low. Apart from these three there is Munsif TV, a news channel from Hyderabad and DD Urdu which is also infotainment. Remaining Urdu channels are all religious.

Advertisement

With this vibrancy that is trying to make the channel stand out from the rest let’s hope the channel’s second stint is much better.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

Published

on

MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

Advertisement

Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

Advertisement

Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

Advertisement
Continue Reading

Advertisement News18
Advertisement
Advertisement
Advertisement
Advertisement Whtasapp
Advertisement Year Enders

Indian Television Dot Com Pvt Ltd

Signup for news and special offers!

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 10 seconds