MAM
Havmor joins forces with ‘Krrish 3’
NEW DELHI: With the Superhero franchise Krrish 3 set to release this Diwali, Havmor Ice Creams have associated with the film.
Havmor Ice Creams MD Ankit Chona feels the association is apt, as the target audience of the brand and Krrish 3 form a perfect synergy.
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This partnership adds another element of ‘Funn’ to the brand while providing additional value to the consumers with the release of custom-packaged Krrish 3 Range of Ice Creams: Choco Block In Cone, Blockbuster Choco Strawberry Stick and Red Velvett ice cream cake.
He adds: “Our consumers and franchisees are sure to be swept up in the excitement the blockbuster franchise is generating. We intend to amplify this association across more than 20,000 touch points. It will be an instant connect to the kids and youth, and be a part of their world. This unique association will present to our consumers a range of exciting products, which is customised and inspired by their superhero.”
In anticipation of the blockbuster release, the brand is launching a 360 degree campaign to celebrate the association of Havmor and Krrish 3.
Producer and director Rakesh Roshan said: “It is a pleasure to be associated with Havmor, as it reflects the same philosophy of the Krrish character, which connects so well with kids and family. And since it connects so well, both have derived value from this association.”
Hrithik Roshan adds, “We are pleased to be associated with Havmor Ice creams, as it shares a great synergy with our core audience. Also, now all my fans can enjoy the special Krrish 3 range of ice creams introduced by Havmor.”
Go Fish which holds its connotation and carries a forte for getting various brands a recognition and a build up in a spectacular manner by allying products with the films has been instrumental in getting Havmor Ice Cream to associate with Krrish 3.
Go Fish Entertainment director Sajay Moolankandan said: “Krrish 3 is Bollywood’s most iconic superhero and connects with kids and families instantly. With such a brilliant film, fantastic integration which is a part of the narrative and similar core audience, it was just the perfect opportunity that we were looking out for Havmor. We have planned a 360 degree campaign to amplify this association as well as a special range of Krrish 3 ice creams.”
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
