News Broadcasting
India Just Suited Up!
MUMBAI: Comedy Central, India’s preferred laughter destination is known to engage its audience with not only clutter breaking content but also with promotion ideas that attract all English entertainment viewers. Keeping up with the excitement around the most awaited show on English television, Comedy Central welcomed Suits Season 3 with a bang on October 7, 2013. The channel promoted the show through a 360 degree marketing campaign labeled ‘Everybody is getting into SUITS!’
As party of the overall marketing campaign, a massive on-ground activity was planned leading up to the show. Starting October 4th, groups dressed in slick suits were seen across places ranging from prominent landmarks like heritage properties, metro stations and famous streets to the most, Oddest of places like, libraries, malls & sea facing promenades in Bangalore, Kolkata, Mumbai & Delhi. The activity was a huge success, generating buzz & direct integrations with more than one lakh people
Apart from the on ground promotion, the channel also tied up with multiple BTL partners to innovatively amplify the Suits communication. The channel tied up with India’s leading dry cleaners Pressto & dry cleaned suits were returned to customers with SUITS messages on them. Promotion in Gold’s Gym’s involved funny captions in the men’s locker rooms about how Men looked compared to Harvey Specter, while women were cockily urged to control themselves with a live size poster of him in their washrooms!
Promotion partners also included Café Coffee Day outlets, Crossword bookstores, Big Cinemas, Cocoberry, Bookmyshow.com, moneycontrol.com, In.com & mydala.com. To add reach, the campaign also involved Print, Outdoor & heavy digital & Radio promotion across all major cities in the country. The channel also focused on trade marketing with promotions across all major advertising sites both in & outside leading media agencies in Delhi & Mumbai.
To top off the entire marketing effort, Comedy Central also engaged fans and media personnel to enter in a contest with winners getting a chance to LIVE THE HARVEY LIFE with a 2N/3D day stay at Taj lake Palace in Udaipur, with a Jaguar car service, gourmet food & spa sessions that will make winners feel like the character & get a first hand taste of good life & larger than life persona!
Commenting on the premier of Suits Season 3, Ferzad Palia, Sr. Vice President and General Manager – English Entertainment, Viacom18 Pvt. Ltd, says, “Comedy Central has always been an innovative brand when it comes down to finding ways to market our shows & reach out to viewers. Here, we have taken a very simple yet powerful idea like “Everybody is getting into Suits” and pushed it to the next level by actually getting everyone in India to wear Suits. I am very happy with the response that we have got from fans, with a number of people turning out in suits & expressing their love for the show”
The channel has become a one stop destination, catering to viewers with witty humor and great comedy through its day long line up of shows. Staying true to its philosophy, this October it takes the wit & energy up another notch!
Garnier Men presents Suits Season3 Powered by Micromax on Comedy Central. Mon- Thu 10PM
Promotion partners also included Café Coffee Day outlets, Crossword bookstores, Big Cinemas, Cocoberry, Bookmyshow.com, moneycontrol.com, In.com & mydala.com. To add reach, the campaign also involved Print, Outdoor & heavy digital & Radio promotion across all major cities in the country. The channel also focused on trade marketing with promotions across all major advertising sites both in & outside leading media agencies in Delhi & Mumbai.
To top off the entire marketing effort, Comedy Central also engaged fans and media personnel to enter in a contest with winners getting a chance to LIVE THE HARVEY LIFE with a 2N/3D day stay at Taj lake Palace in Udaipur, with a Jaguar car service, gourmet food & spa sessions that will make winners feel like the character & get a first hand taste of good life & larger than life persona!
Commenting on the premier of Suits Season 3, Ferzad Palia, Sr. Vice President and General Manager – English Entertainment, Viacom18 Pvt. Ltd, says, “Comedy Central has always been an innovative brand when it comes down to finding ways to market our shows & reach out to viewers. Here, we have taken a very simple yet powerful idea like “Everybody is getting into Suits” and pushed it to the next level by actually getting everyone in India to wear Suits. I am very happy with the response that we have got from fans, with a number of people turning out in suits & expressing their love for the show”
The channel has become a one stop destination, catering to viewers with witty humor and great comedy through its day long line up of shows. Staying true to its philosophy, this October it takes the wit & energy up another notch!
Garnier Men presents Suits Season3 Powered by Micromax on Comedy Central. Mon- Thu 10PM
News Broadcasting
News18 hosts Tamil Nadu town hall ahead of 2026 polls
MK Stalin headlines ‘Next Big Leap’ event from 10am on 23 February in Chennai with leaders and icons.
MUMBAI: Tamil Nadu’s political pot is simmering and News18’s town hall is stirring it up just in time for the 2026 assembly elections boilover. Set for 23 February from 10am onwards in Chennai, the News18 Network Town Hall gathers heavyweights under the banner ‘The Next Big Leap for Tamil Nadu’ to dissect the state’s political pulse, economic edge, and cultural clout. With the 234-seat assembly contest looming as a fiercely competitive showdown, the event spotlights how Tamil Nadu’s identity-driven politics and engaged voters continue to ripple across national debates.
Chief minister MK Stalin leads the charge with a keynote on the theme, sketching his government’s blueprint for governance, development, and staying power pre-polls. Deputy Chief Minister Udhayanidhi Stalin chimes in on ‘Voices, Vision & Way Forward’, unpacking generational shifts and fresh narratives. From the opposition corner, AIADMK general secretary Edappadi K Palaniswami tackles ‘Baton Change at the Ballot?’, floating alternatives to the status quo.
Economic vibes get a nudge from industries minister TRB Rajaa on ‘Investment Story Intact?’, probing the state’s draw for big bucks. BJP’s K Annamalai dives into ‘People, Trust & Political Ideology’, positioning his party in the Dravidian-dominated turf. IT Minister Palanivel ThiagaRajan explores ‘Code, Capacity & Citizenship’, on tech’s role in citizen-focused services. TVK’s KG Arunraj questions if ‘Winds of Change are Possible’ in this pattern-prone state.
A panel on innovation features IIT Madras director Prof V Kamakoti, M&M’s Velusamy R, and Electronic Industries Association’s Dr Sasikumar Gendham, musing how AI and knowledge hubs are remaking opportunities. AICC’s Praveen Chakravarty weighs ‘Power Sharing vs Principles’, while former Governor Tamilisai Soundararajan joins the fray. Culture gets its due with composer Anirudh Ravichander on ‘Tamil Music for the World’.
CNN-News18, editorial affairs director Rahul Shivshankar noted, “The News18 Network Tamil Nadu Town Hall… reflects our core editorial focus, to capture the political mood of the state and spotlight the ideas that will shape the next phase of governance and growth.”
Network18, CEO of English & business news Smriti Mehra added, “As Tamil Nadu moves closer to a defining electoral moment… we see it as our responsibility to drive informed and meaningful conversations.”
Network18 managing editor for South, Vivek Narayan said, “The News18 Network Townhall in Tamil Nadu is designed as a platform where policy, politics and public interest intersect.”
Backed by associate partners Tata Motors Commercial Vehicles and Reliance Industries, the live event streams on CNN-News18, News18 Tamil, CTV, and Youtube from 10am on 23 February perfect for catching the sparks, even if you’re not knee-deep in Dravidian drama.
