News Broadcasting
Battle for the States
MUMBAI: As the 5 states of Delhi, Madhya Pradesh, Chhattisgarh, Rajasthan and Mizoram go to elections in November-December, CNN-IBN & IBN7, in partnership with THE WEEK, bring to you the most incisive and definitive pre-election survey in these states, conducted by the Centre for the Study of Developing Societies (CSDS).
Amidst the tough multi-party competition and hectic campaigning in these states, the survey will give the viewers a head start on the likely outcome of the Assembly elections; delving into seat projections, sensing the mood of the voters in key constituencies and discussing the biggest factors and issues that are going to impact the results.
With a formidable team of journalists, joined by the best political experts in the country, the survey aims to give its viewers the sharpest and most precise analysis of the elections.
Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 and IBN-Lokmat, said, “The pre-poll study is an attempt to sense the mood of the voters and determine how this will impact the overall constitution of the respective State Assemblies. Once again, we are pleased to partner with THE WEEK in this endeavour.”
Ashutosh, Managing Editor, IBN7 said, “In the run-up to the State Assembly elections, this pre-poll study is an initiative to reach out to voters, understand their issues and how their decision will impact the electoral outcomes in these 5 key poll-bound states.”
Philip Mathew, Managing Editor, THE WEEK, said, “We are glad to partner with CNN-IBN & IBN7 in conducting this pre-poll survey. As usual, it is our endeavour to give our readers the most thorough insights into the current political and social scenarios in the poll-bound states.”
To know the findings of this study, tune into ‘Election Tracker’ on CNN-IBN and ‘Mera Vote Meri Sarkar – Agar Abhi Chunav Hon Toh’ on IBN7, from Mon, Oct 28 to Thu, Oct 31 at 8pm.
You can also read the detailed results and analysis of the survey in the issue of THE WEEK, hitting stands on Nov 1, 2013.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
