Mumbai: Rishika Jain and Sambhav Jain embarked on a transformative journey that began with a passion for preserving and promoting traditional Indian craftsmanship inspired by the purity of nature and fluidity of water, their brand, Nero India, was born. Their vision is to revive age-old artisanal techniques while infusing them with modern aesthetics, creating an unparalleled experience for its patrons.

Rishika and Sambhav recognized the immense talent and skill possessed by Indian artisans, which often went unnoticed in a rapidly modernizing world. They saw an opportunity to bridge the gap between tradition, modernity, and sustainability by infusing contemporary design elements with sustainable age-old techniques. Nero India aimed not only to revive dying crafts but also to make them relevant in today’s market. Nero’s mastery is evident in its adept fusion of hand-block prints with solid panels, a technique that creates mesmerizing contrasts and captivates the eye with its visual allure. The intricate Zari embroidery on an expansive range of fabrics, including Organza, Chanderi, Tissue, Velvet, and Cotton ensures versatility and luxury in every piece.

The founders embarked on a mission to empower local artisans, providing them with a platform to showcase their craftsmanship to a global audience. By leveraging e-commerce platforms and social media, they were able to reach customers beyond geographical boundaries. Key to their success was their ability to adapt traditional techniques to contemporary tastes. Nero India stands as a testament to their vision, offering a harmonious blend of tradition and trendsetting innovation, akin to a true work of art that resonates with fashion enthusiasts worldwide.

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