Kids
Now watch Nickelodeon on the go
MUMBAI: Being a children’s television channel is no cakewalk; as most players in this space would tell you.
Between makeovers, launching newer shows and newer applications, kids’ channels have enough going around between them to keep their viewers occupied.
A case in point is Nickelodeon India, which, after revamping its website recently, has, launched a first-of-its-kind application named Nickworld, developed by Robosoft, mobile app developer Robosoft, which allows audiences across Nick Jr, TeenNick and Sonic watch their favourite shows on the go.
About the app, Viacom18 VP and business head – digital media Rajneel Kumar says: “We want to be very aggressive on the digital front as today, one can see how children are always on their parents’ devices, be they smart phones or tablets.”
“It’s all about ‘what I want’ and ‘I want it now’ hence, if it isn’t available to the audience when they want it, it is only going to hamper itself in today’s day and age. Gaming, for instance, has become a part of everyone’s life.”
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It’s all about ‘what I want’ and ‘I want it now’, says Rajneel Kumar about audience attitude
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Nickworld is designed from a child’s perspective, which is why it is visually simple, graphically attractive and easy for kids to discover content on their own. Keeping in mind children’s online safety, the app does not connect to any social site. Also, parents needn’t worry about their mobiles/tablets as the screen gets locked once the video starts rolling. Nickelodeon plans to market the app on all franchises including TV and online destinations, along with the entire advertisement eco system.
So how does the channel plan to monetise Nickworld, available on Android for free and for Rs 55 only on iOS for an ad-free experience? “For any app, it is the advertisement atmosphere that helps us get the money,” says Kumar about the app which will be available not only on phones with 3G but also low connectivity ones.
With plans to make more and more on-air content available online and ramp up its gaming segment, doesn’t Kumar subscribe to the popular view that kids are already spending too much time watching TV or playing with gadgets rather than playing outside? “Our channel fully agrees with the view and that is why we have campaigns like ‘Let’s just play’ wherein we switch off content on TV with an aim to encourage ‘active play’ in children’s lifestyle,” quips Kumar.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
