GECs
Now a talent show for the differently-abled
MUMBAI: There are reality shows and then there are reality shows. This one’s about celebrating differently-abled people and showcasing their talents to the rest of the world.
Already on air, Champions will be telecast in all four South Indian languages – Tamil, Telugu, Malayalam and Kannada on the respective Sun GECs including Sun TV, Gemini TV, Surya TV and Udaya TV.
The one-hour show will have four rounds where differently-abled people will display their talents such as singing, dancing, pantomime, martial arts, stand-up comedy, acrobatics, gymnastics and magic among others. Every second of every round will have a monetary value attached to it so that participants will take home some prize money, no matter which stage of the show they get eliminated at.
Produced in-house, Champions has Aldam Jacob as its creative director along with individual directors for each of the four languages including Jeyakumar (Tamil), Saravanan (Telugu), Naufel (Malayalam) and Bhuvan Shastri (Kannada).
The judges include Pattimandram Raja for Sun TV, Gauthami and Naga Babu for Gemini TV, Laxmi and MG Sreekumar for Surya TV, and Laxmi and Srinath for Udaya TV. While the anchors are: Tejeswani for Sun TV, Shamala and Abhinaya Krishna for Gemini TV, Deepa and Rahul for Surya TV, and Deepa and Anand for Udaya TV.
Sun TV viewers can watch the 13-episode Champions on Sunday from 12:00 to 1:00 pm; Udaya TV viewers on Saturday from 7:30 to 8:30 pm; Surya TV viewers on Friday from 8.00 to 9.00 pm and Gemini TV viewers on Wednesday from 9:00 to 10:00pm.
Exults Jacob: “Champions is the brain child of Sun Network chairman Kalanithi Maran. We want to make a positive impact in the lives of people who are physically challenged and celebrate them.”
With SEC ABCDE 4+ as the TG, V Care and Dabur Vatika are the sponsors of Champions on Sun TV while the remaining three channels have Dabur Vatika as sponsor. Red FM, Suryan FM, Dinakaran and the whole of Sun Network has been roped in to promote the show. “We are also going seamlessly into season two,” Jacob rounds off.
Whatever the audience reaction, Champions gets a loud hoot of approval from indiantelevision.com
GECs
Zee tops fiction charts across six languages with strong show lineup
Broadcaster secures nearly half of top 10 spots as fiction strategy pays off
MUMBAI: Fiction is proving to be Zee Entertainment Enterprises Ltd’s winning script. The broadcaster has emerged as the dominant force in television fiction, occupying an average of five spots in the top 10 charts across six major language markets.
Across Hindi (Pay), Marathi, Bangla, Odia, Kannada and Telugu general entertainment channels, the company commands a 48 per cent share of the top 10 fiction rankings, according to BARC data for weeks four to seven of 2026 among urban audiences aged 15 and above.
The strong showing reflects the company’s renewed focus on storytelling driven by cultural insight and local relevance. With family viewing still centred around prime time, Zee continues to attract more than 20 per cent viewership share across genres in this high engagement window, outperforming competitors.
Zee Entertainment Enterprises Ltd, chief content officer Raghavendra Hunsur, said the results underline the effectiveness of the company’s sharply defined multilingual content strategy.
“The achievement is a firm testament to our content strategy across languages, which is clearly resonating with viewers,” Hunsur said. “Fiction shows remain the heart of entertainment. We will continue building both fiction and non fiction offerings that are authentic, engaging and rooted in local storytelling.”
The company’s Hindi flagship channel Zee TV has placed four relatively new launches among the top 10 shows in the Hindi Pay GEC category. These include Tumm Se Tumm Tak, Ganga Mai Ki Betiyan, Vasudha and Lakshmi Nivas, all introduced within the past 18 months.
Regional markets are delivering equally strong performances. Zee Marathi has recorded a 470 basis point rise in market share to 34.7 per cent in January 2026 compared with January 2025. Four of its shows, Kamli, Taarini, Veen Doghatli Hi Tutena and Lakshmi Nivas, feature among the top 10 in the Marathi GEC genre.
In eastern India, Zee Bangla has reclaimed leadership in the Bangla GEC segment in week seven of 2026, driven by five shows in the top 10 including Parineeta, Taare Dhori Dhori Mone Kori, Jowar Bhata, Amader Dadamoni and Chirodini Tumi Je Amar. The top ranked show Parineeta draws inspiration from Gen Z insights, reflecting changing audience sensibilities.
Zee Sarthak continues its five year leadership streak in the Odia GEC space with shows such as Sathi Sata Janmara, Suna Jhia, Tu Khara Mu Chhai, Tuma Bina and Bhagya Rekha occupying the top positions.
In the south, Zee Kannada maintains its long standing dominance, leading the Kannada GEC market for seven consecutive years. Seven fiction titles including Karna, Lakshmi Nivasa, Annayya, Amruthadhaare, Naa Ninna Bidalaare, Adi Lakshmi Purana and Brahmagantu form the top 7 shows in the category.
Zee Telugu is also gaining ground, emerging as the biggest channel across genres in Hyderabad while strengthening its position in the Telugu GEC segment across Andhra Pradesh and Telangana. Shows such as Jagadhatri, Meghasandesam, Jayam and Chamanthi occupy four of the top 10 spots.
With its regional channels gaining traction, Zee says it will continue sharpening its content playbook, focusing on stories that reflect everyday lives while tapping into evolving viewer preferences across markets.
