iWorld
India fourth in phishing attacks
NEW DELHI: India has ranked fourth in phishing attacks in the third quarter of 2013, said RSA, a division of EMC.
India received three per cent of the total attack volume, said RSA in a statement.
Other countries targeted by phishing attacks were US (53 per cent), Germany (17 per cent), UK (eight per cent) and South Africa (three per cent). In top countries by attacked brands’ India ranked third with seven per cent of the total phishing volume worldwide. The US with 27 per cent and UK with 12 per cent topped the chart.
RSA identified 46,119 phishing attacks in September globally with a rise in 36 per cent increase as compared to the month of August (33, 861). Phishing attacks in the month of September also mark the highest number of attacks in this quarter while July 2013 saw 45,232 numbers of attacks. Top countries to host these phishing attacks include US (42 per cent), Canada (nine per cent), Germany (five per cent) and UK (four per cent).
 |
The total amount of losses incurred in third Quarter of 2013 was $1.66 billion.
Brands in the US, UK, India, and Australia were targeted by almost 50 per cent of phishing attacks in Q3 2013.
US remained the top country on the chart, targeted with 53 per cent of the total phishing volume in Q3 2013.
US incurred a loss of over $882 million followed by Germany with $294 million and UK with $133 million.
Meanwhile, cyber attack is likely to cost the average home user $418 in multimedia files, but a lot of this loss could be prevented if users purchase digital content after checking that the content is secure.
Kaspersky Lab in a statement that users can lose files in a number of different ways: losing a device, having a device stolen, or falling victim to malicious users.
According to the B2B International survey, 27 per cent of respondents encountered a cyber attack in the last one year. At the same time, over 60 per cent of users who were victims of malware that either damaged or destroyed data admitted that they had not been able to fully restore their files. During the same period, approximately 14 per cent of users dealt with the loss, theft or crash of their device.
Respondents in the 16-24 age group would face an average loss of $670, while those in the 25-34 group would incur an average loss of $455; users aged 45 and older would lose an average of $227.
Residents of China and Russia were likely to incur the highest average losses at $816 and $807 per user, respectively. This figure is considerably lower in Europe ($378) and North America ($342).
In order to protect digital assets, users not only need to back up their data on a regular basis – they also need to secure their personal devices against malicious attacks designed to steal or extort data. Smartphones and tablets should also have additional tools to help locate a lost device or to mitigate the potential damages of device theft.
iWorld
Uber spotlights Rs 25 bike rides with music led IPL campaign
Uber uses 15 second music films with Divine and Roll Rida to push Rs 25 rides
MUMBAI: In a season where ads usually swing for sixes with celebrity spectacle, Uber has chosen to play a clever single sharp, fast, and straight to the point. Uber has rolled out a distinctly stripped-down IPL campaign, putting its product Uber Bike rides starting at Rs 25 for up to 3 km front and centre, rather than leaning on big-budget storytelling. The campaign features hip-hop artist Divine in Mumbai and Roll Rida in southern markets, using music as the primary vehicle for recall.
IPL advertising has long been dominated by high-production narratives packed with cricketers and film stars. Uber’s approach flips that playbook. Instead of elaborate storytelling, the brand opts for 15-second music-led films quick, rhythmic bursts designed to mirror the pace of urban mobility itself.
The message is deliberately simple, affordable, fast rides that cut through city traffic. No layered plots, no extended build-up just a functional promise delivered with cultural flair.
In the Mumbai-led film, Divine zips through traffic on an Uber Bike, turning the Rs 25 price point into a hook with his signature wordplay around “pachisi”. The campaign cleverly reframes affordability as a moment of delight, the kind that leaves commuters with a “32-teeth smile” after beating traffic at minimal cost.
Meanwhile, Roll Rida’s version leans into southern sensibilities, blending Telugu and Tamil influences with high-energy visuals. Set to the beat of tape drums, the film celebrates how low-cost rides can unlock a more connected and vibrant city experience. Together, the films reflect a conscious push towards regional authenticity, rather than a one-size-fits-all national narrative.
The campaign also signals Uber’s sharper focus on India’s growing bike taxi segment. While the company offers multi-modal services spanning cars, autos, metro integrations and intercity travel, this push zeroes in on two-wheelers as a key growth lever in dense urban markets.
By anchoring the campaign around a Rs 25 entry price for short distances, Uber is targeting everyday commuters, particularly younger users navigating congested cities where speed and cost matter more than comfort.
With IPL advertising clutter at its peak, even the most straightforward message risks getting lost. Uber’s answer is to embed the proposition within culture using music, regional nuance and repeat-friendly short formats to drive recall. The creative team has also layered subtle visual cues including multiple references to “25” within frames encouraging repeat viewing and reinforcing the core message without over-explaining it.
The campaign reflects a broader shift in advertising priorities. As attention spans shrink and media environments get noisier, brands are increasingly favouring clarity over complexity and speed over scale.
Uber’s IPL play may not shout the loudest, but it lands where it matters in the everyday commute. Because sometimes, in a marketplace full of grand narratives, a Rs 25 ride is story enough.
