News Broadcasting
OREO creates history with GUINNESS WORLD RECORDS for Most People Dunking Cookies
MUMBAI: Oreo, the world’s No.1 biscuit brand by Cadbury India (a part of Mondelez International), made a place for itself in the record books of GUINNESS WORLD RECORDS ™ for Most people dunking cookies. The record-breaking event, conducted at IIT Powai on Sunday, December 22, 2013, during the institute’s cultural festival – MoodI, saw over 1796 people discovering the fun of enjoying Oreo in the ‘Twist, Lick, Dunk’ style together. The previous record was set in Argentina where 1503 people participated.
Oreo’s special ritual of ‘Twist, Lick, Dunk’ has been enjoyed by millions of consumers around the world for nearly hundred years. This ritual of Oreo has been at the heart of numerous warm family moments of childlike delight that everyone treasures. With the GUINNESS WORLD RECORDS event, Oreo aims to engage more consumers in this unique ritual and bring alive the brand experience.
Commenting on the achievement, Chella Pandyan, Associate Vice President – Biscuits, Cadbury India Ltd, said “With Oreo, we are constantly evaluating platforms that give us the opportunity to broaden the brand’s appeal across age groups and today’s GUINNESS WORLD RECORDS attempt is one such endeavor. The Twist, Lick, Dunk ritual is an integral part of the brand’s DNA and seeing such a large number of consumers performing it together has been truly special. We are excited to have successfully achieved this record and want to thank all the participants and MoodI for their valuable support.”
GUINNESS WORLD RECORDS Adjudicator, Fortuna Burke, said, “We would like to congratulate the Oreo team on this achievement and entering the record books of Guinness World Records. Today’s attempt has been very impressive and it has been a pleasure to officially adjudicate Oreo’s record-breaking attempt.”
Amrita Kumar, Managing Partner, Candid Marketing, the brand activation agency which organized this activity said, “It makes us proud to be a part of a historic event of breaking a Guinness World Record. To organize and then watch so many people come together to Twist, Lick and Dunk and be a part of the largest ever Dunkathon is exhilarating. “
GUINNESS WORLD RECORDS has been inspiring, engaging and entertaining people since 1955 and is the best-selling copyrighted title of all time.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
