Ad Campaigns
Myntra’s Sneaker for Every Scene campaign spotlights premium selection
Mumbai: Myntra, one of India’s leading fashion, beauty and lifestyle e-commerce destinations, has unveiled a new campaign ‘Sneaker for Every Scene’ shining a spotlight on the premium sneakers offering curated by the Myntra Sneaker Club (MSC) store on the platform. The Myntra Sneaker Club has evolved to be the go-to destination for India’s burgeoning sneaker enthusiasts, offering them a curated array of premium selections and some of the legendary and iconic lines from globally renowned sneaker brands. This includes coveted lines such as Nike Pandas, Air Jordans, Air Force, Dunks, etc from brands such as Nike, Adidas, Asics, New Balance and more. This campaign not only celebrates the love for sneakers among individuals but also underscores the diverse and expansive sneakers range available at the Myntra Sneaker Club, a testament to its growth and journey over the years.
Spreading the love for sneakers, ‘Sneaker for Every Scene’ campaign focuses entirely on the platform’s premium range of sneakers and the depth of its offering that includes 10k+ styles from 20 leading brands. Designed with an overall category insight that sneakers give a sense of confidence, help individuals conquer every scene and stay at the forefront of trend-first fashion, the campaign keeps sneakers at the heart. It includes a film based in three different settings, highlighting sneakers as essentials for every scene and giving individuals a sense of confidence to overcome any situation while putting the spotlight on premium sneaker lines and the latest drops from some of the biggest sneaker legacy brands such as Nike, Adidas, PUMA, New Balance, Skechers, Converse, Reebok, Under Armour etc available as part of the Myntra Sneaker Club.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
