Applications
April Broadcast launches Choice HD
MUMBAI: Mumbai based, April Broadcast Pvt. Ltd., a privately owned company in the Technology and Media space, announced the launch of CHOICE HDTM, a new video Switcher/Mixer application, developed in-house, especially for the Indian Wedding Video editing market. Watch the video here: www.youtube.com/abChoiceHai
This was demonstrated at the All India Photographic Trade and Industry Association’s (AIPTIA) Consumer Electronics and Imaging Fair 2014. The event, popularly known as Photofair, is India’s largest expo for Photography and Videography products, and was held in Mumbai from 9-12 January.
“This segment has been growing steadily over the past few years and we noticed that wedding videographers did not have too many options when it came to producing these typical wedding videos. With CHOICE HDTM, we have, literally, given them the freedom of choice to unleash their creativity and make something really beautiful for the bridal couple.” said Sandeep N Ohri, Founder, April Broadcast Pvt. Ltd.
CHOICE HDTM leverages industry-standard video I/O cards to give the professional video editor a simple-to-use, yet powerful solution, that runs on Windows-based PCs.
CHOICE HDTM is extremely versatile and simultaneously switch/mix 4 digital HD/SD or analog video inputs, 2 recorded media inputs, 2 graphics and 2 tickers (both in different languages). In addition, CHOICE HDTM has a variety of special transition effects, handles audio I/O and allows simultaneous recording in HD and web-streaming of the output.
According to industry estimates, the Indian wedding market as a whole is around US$ 25 billion, (approx. Rs 1.5 lakh crores), and growing at 25 to 30 per cent a year. In India, no wedding is complete without the production of a wedding video to capture and preserve this all-important life event.
Today, Indian wedding videos are increasingly inspired by Bollywood (the largely popular Indian Hindi film industry) and bridal couples aspire to have their videos shot to the tune of the latest popular film songs! This involves complex editing of videos captured from various cameras and angles, application of special effects and finally, expert editing to synchronize this to the background. With HD TVs and Blu-ray DVD players becoming cheaper, all of this is now required in full HD resolution.
“In addition to handling existing legacy analog and digital SD video, CHOICE HDTM handles full HD digital video and is also upgradeable to handle 2K and 4K resolutions as well, making this a safe investment for videographers in this fast changing technology landscape.” said Salim Shaikh, co-founder, April Broadcast Pvt. Ltd.
CHOICE HDTM will ship to customers in February 2014 and is the third application developed by April Broadcast in less than 9 months, since its inception. Other solutions are an entry-level HDMI-based virtual studio solution for Education and a high-end virtual studio solution for television broadcast.
Applications
AI Impact Summit ’26: Adobe offers Firefly, Photoshop free to Indian students
Adobe to equip 15,000 schools, 500 colleges with free AI tools
NEW DELHI: Adobe has unveiled a major education-focused investment to expand access to its AI-powered creative and productivity tools for students in India, as the company deepens its alignment with the government’s skilling and creator-economy ambitions.
Announced at the India AI Impact Summit, the initiative will provide applications such as Firefly, Photoshop and Acrobat free of charge to students through accredited higher education institutions across the country. The package includes software access, structured curriculum, training modules and industry-recognised credentials.
The programme supports the government’s ‘Create in India’ vision and the Union Budget 2026 goal of generating two million jobs in the animation, visual effects, gaming and comics (AVGC) sector by 2030.
Working with the government, Adobe said it will make its AI tools and learning resources available at no cost to 15,000 schools and 500 colleges equipped with Content Creator Labs.
Shantanu Narayen, chair and ceo of Adobe, said the move would expand creative opportunity for millions of Indian students while accelerating the prime minister’s vision for a digitally skilled workforce.
Adobe said Firefly integrates creative AI models from partners including Google, OpenAI and Runway, enabling users to generate content using multiple models. Acrobat Pro will support productivity and collaboration tasks such as editing text and images.
Separately, Adobe India has partnered with NASSCOM FutureSkills Prime, a digital skilling initiative backed by the ministry of electronics and information technology, to offer free courses and certifications. The programmes are aimed at preparing students for roles across design, animation, gaming, marketing, media, e-commerce and technology.
