Kids
Turner International Asia Pacific hires Julie Alfaro-Santiago
MUMBAI: Turner International Asia Pacific today announces the key appointment of Julie Alfaro-Santiago to grow its business in the Philippines. Based in Manila, she takes on the role of director, distribution and client solutions, beginning today and is tasked with leading and implementing Turner’s growth strategy in this important territory.
“This excellent addition to our team makes a big statement about the commitment to Turner’s in-market presence,” said Turner southeast Asia Pacific VP of sales and marketing Robi Stanton, “Capitalising on Julie’s 20 years of experience in the Philippine market, she will help us develop our existing business there and provide on-the-ground responsiveness – as well as target new, untapped opportunities for growth.”
Julie has had earlier stints include – Publicis, where she was working for nearly seven years as media manager and later media group head and her last assignment was with ABS-CBN Corporation where she was heading the sales of its entertainment genre in cable channels and print media.
Turner’s expanded presence in the Philippines brings Turner geographically much closer to its key local affiliates, advertisers and partners than before. This newly-created role is another example of the company’s plans to decentralise management in southeast Asia Pacific providing greater local empowerment. Alfaro-Santiago will be leading the charge in the Philippines – forging new partnerships and creating revenues beyond Turner’s core business.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
