Brands
Tata Chemicals to kick start ‘Swach Silver RO’ campaign in Feb in Karnataka, West Bengal
BENGALURU: Tata Chemicals announced the pilot launch of its Silver RO purifiers range in Karnataka and West Bengal today. Depending upon the acceptance of its products, the company plans to complete the all-India roll-out over the next two months.
It is working with its media buying agency – Lodestar – to launch a Swach Silver campaign in early February across regional television, metro branding in Bengaluru and Kolkata, car branding, outdoor and banners and radio jingles, revealed company sources.
At the launch of two models of RO water purifiers, the company showcased a 15 second TVC created by Draft FCB Ulka in Hindi. “There will be two more TVCs’ on similar lines and will run in Kannada and Bangla in the respective states. Once the pan-India roll-out is complete, we will have it in nine languages,” revealed Tata Chemicals Head of Water Purifier Business & Strategy Consumer Products Business Parag Gadre while talking to indiantelevision.com . “We are working on a media plan with Lodestar and expect to have the campaign on by the second week of February in these two markets,” informed Gadre further.
Eyeing an 8-10 per cent market share of the organised RO and UV water purifiers market over the next few years that the company estimates as around Rs 2,600 crore, Tata Chemicals will spend around 20 to 25 per cent of revenue towards mass media communications say industry sources. Over the next 12 to 15 months, the company should cross revenue of Rs 50 to 60 crore, and hence its ad budgets would be in the range of Rs 10-15 crore until the end of the next fiscal in March 2015.
Overall, Tata Chemicals estimates the size of the RO, UV, gravity and other types of water purifier market in the country as Rs 3,500 crore per annum that is growing at a CAGR of 22 per cent. In terms of number of units, Tata Chemicals pegs the current size as about 85 lakh units, of which the RO and UV water purifiers’ market size (that includes four or five national level players and many local and regional players) would be about 14 lakh units. National level players contribute to about 8.5 to 9 lakh units, and Tata Chemicals is eyeing an 8 per cent market share of this segment.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
