GECs
STAR Plus Veera campaign encourages first time voters to make a difference
MUMBAI: We all know that we cross a major landmark in life when we turn 18 years old. You are bestowed upon with many privileges – you get a license to drive, can rightfully enter a disco and even choose your life partner! But what about the fundamental privilege of the right to VOTE? How many of us exercise this?
A government by the people, for the people just can’t work without its people. With the thought of mobilizing the youth and taking its’ Nayi Soch agenda forward, STAR PLUS has introduced an initiative to encourage first time voters to register for the upcoming General Elections. Led by its popular face & youth icon – Veera. The campaign will see a series of public service messages, prompting young viewers to register, vote and make a difference.
“In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting. This first phase of our campaign aims to address that, “said Nikhil Madhok, Senior Vice-President Marketing & Content Strategy, Star Plus.
Veera is one of the most influential young protagonists on television currently, as her progressive outlook to life is inspiring young viewers all over the country. “Voting is a very important right of every citizen of India, and we must all exercise our right. The youth of this country are the ones who are the most impacted by decisions taken by the government. So it becomes important that they play a key role in the election process, to provide a better future for themselves and their country,” says Veera.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
