GECs
STAR Plus Veera campaign encourages first time voters to make a difference
MUMBAI: We all know that we cross a major landmark in life when we turn 18 years old. You are bestowed upon with many privileges – you get a license to drive, can rightfully enter a disco and even choose your life partner! But what about the fundamental privilege of the right to VOTE? How many of us exercise this?
A government by the people, for the people just can’t work without its people. With the thought of mobilizing the youth and taking its’ Nayi Soch agenda forward, STAR PLUS has introduced an initiative to encourage first time voters to register for the upcoming General Elections. Led by its popular face & youth icon – Veera. The campaign will see a series of public service messages, prompting young viewers to register, vote and make a difference.
“In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting. This first phase of our campaign aims to address that, “said Nikhil Madhok, Senior Vice-President Marketing & Content Strategy, Star Plus.
Veera is one of the most influential young protagonists on television currently, as her progressive outlook to life is inspiring young viewers all over the country. “Voting is a very important right of every citizen of India, and we must all exercise our right. The youth of this country are the ones who are the most impacted by decisions taken by the government. So it becomes important that they play a key role in the election process, to provide a better future for themselves and their country,” says Veera.
GECs
Vikram and Ajinkya Gandhe win Masterchef India season finale
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
MUMBAI: The latest season of MasterChef India concluded on a high note, with brothers Vikram Gandhe and Ajinkya Gandhe crowned winners in the grand finale aired on Sony Entertainment Television.
The duo from Nagpur lifted the coveted trophy and donned the show’s signature golden apron after a season that celebrated India’s diverse culinary traditions under the theme “Pride of India”.
This edition of the popular cooking reality show introduced a new jodi format, with 50 pairs from across the country competing in the Masterchef kitchen. Contestants brought personal stories, regional flavours and family bonds to the competition.
The grand finale featured the final three pairs: Vikram and Ajinkya Gandhe (brothers), Saisree and Chanda (mother and daughter), and Anju and Manju (sisters).
The finale was attended by celebrity chef Sanjeev Kapoor, who joined the show’s judging panel comprising Vikas Khanna, Ranveer Brar and Kunal Kapur.
Kapoor said the show has long served as a platform to celebrate India’s rich culinary heritage and provide passionate home cooks with a national stage. He noted that the current season reflected a confident India that takes pride in its roots while embracing new culinary ideas.
Judge Vikas Khanna said the contestants’ journeys and the memories created during the season would remain with the team long after the show’s conclusion. Ranveer Brar described the show as a family that continues to grow with every season, while Kunal Kapur praised the contestants’ creativity and determination.
With the finale now concluded, the latest season of MasterChef India once again highlighted how food can reflect identity, heritage and storytelling, inspiring home cooks across the country to pursue their culinary ambitions.
