MAM
Synopsis of Personal Care & Hygiene Sector Advertising on TV during Jan – Jun 2013
Highlights:
• Personal Care & Hygiene Sector Advertising on TV witnessed around 34% Ad Volume growth during Jan- Jun 2013 in comparison with Ad Volumes in Jan – Jun 2012
• Personal Care & Hygiene Sector Advertising grew month on month from Jan to Jun 2013
Note:
• The analysis is based on Ad Volume in Seconds
 |
• Personal Care & Hygiene Sector Advertising on TV witnessed around 34% Ad Volume growth during Jan- Jun 2013 in comparison with Ad Volumes in Jan – Jun 2012
 |
• Personal Care & Hygiene Sector Advertising grew month on month from Jan to Jun 2013
• June 2013 garnered maximum share with 21% share within Jan – Jun 2013 period advertising volume
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• Toilet Soaps, Tooth Pastes, Perfumes / Deodorants, Fairness Cream and Moisturizing Lotions / Cream had been top 5 product groups in terms of Ad Volume with almost 70% share
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• Hindustan Unilever Ltd is the top advertiser within Personal Care & Hygiene Sector followed by Colgate Palmolive India Ltd during Jan – Jun 2013
For further information contact:
Ashvini Khandekar
Manager – Communications
TAM Media Research Pvt. Ltd
9th Floor, Hincon House (Tower B)
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Vikhroli (West)
Mumbai – 400 083
India
Tel: +91 22 66531213
E-mail: ashvini.khandekar@tamindia.com
Website: www.tamindia.com
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
