AD Agencies
Pressman PAT down in Q3-2014
BENGALURU: Pressman Advertising Limited (Pressman) reported a (49.4) per cent lower PAT at Rs 1.01 crore in Q3-2014 from Rs 2 crore in Q2-2014. The company was listed at the bourses just a few months ago and the analysis is limited to figures reported by it for the quarter and the nine month period of this year and for FY 2013. PAT for 9M-2014 was Rs 5.03 crore, while the company has reported a small loss of Rs 0.05 crore in 9M-2013, PAT for FY 2013 was Rs 6.29 crore.
Let us look at the Q3-2014 figures reported by Pressman
Pressman reported an (8.25) per cent drop in operating revenue in Q3-2014 to Rs 9.31 crore from Rs 10.15 crore in Q2-2014. For 9M-2014, the company reported operating revenue of Rs 28.86 crore and for FY 2013, the figure was Rs 43.96 crore.
Expenditure for Q3-2014 at Rs 8.7 crore was (2.2) per cent lower than the Rs 8.89 crore in Q2-2014. For 9M-2014, the company reported Expenditure of Rs 26.77 crore and for FY 2013 it reported Expenditure of Rs 39.1 crore.
The company reported a (3.1) per cent drop in Cost of services to Rs 7.26 crore in Q3-2014 from Rs 7.49 crore. For 9M-2014, this cost head was Rs 22.55 crore and for FY 2013, this cost head was Rs 34.09 crore.
Pressman’s Employee Benefits expense in Q3-2014 was up 10.8 per cent to Rs 0.70 crore from Rs 0.63 crore in Q2-2014.For 9M-2014, Employee Benefit expense was Rs 194 crore and for FY 2013, it was Rs 2.28 crore.
Notes: (1) The name of the company has changed from Nucent Estates Limited to Pressman Advertising Limited with effect from 22 August 2013.
(2) Current quarter/half-year’s figures are not comparable for those of last year on account of effect of amalgamation
(3) In Q1-2014, the company had released Rs 1.461 crore that had been earlier written off and this amount helped in inflating the profit for that quarter. This year the company has added Rs 0.6 crore to exceptional items – write back of liability provided for earlier year no longer required.
AD Agencies
Omnicom Advertising Asia assembles new regional leadership team
The group is betting that a blend of creative talent, cultural intelligence and AI-driven data can help brands stay relevant in the world’s most complex marketing region.
Asia has long been the market that humbles the overconfident. Omnicom Advertising Asia is determined not to be among them.
The group announced on Monday the formation of a new regional leadership team of six senior executives, reporting to Sean Donovan, president of OA Asia. The structure is designed to help brands navigate a fragmented, fast-moving consumer landscape and build what Donovan calls “long-term cultural relevance” — the kind that survives a news cycle, a platform shift and an algorithm update.
The team
The six appointments span creativity, innovation, strategy, intelligence, business development and marketing, covering the full arc from brand idea to commercial outcome.
Peter Khoury takes on the role of chief creative officer for OA Asia, Melissa Daniels becomes chief innovation officer, and Emmanuel Sabbagh steps up as chief strategy officer. All three take on expanded regional responsibilities while retaining their leadership positions at TBWA\Singapore.
Andreas Krasser broadens his remit to chief client partner for OA Asia, continuing simultaneously as chief executive of OA Hong Kong. Ellie Brocklehurst joins as chief growth and marketing officer, drawing on her previous stint as chief marketing officer for Asia at TBWA. Rounding out the team is S. Subramanyeswar, known in the industry as Subbu, who was appointed chief knowledge officer for OA Asia alongside his role as chief strategy officer of OA India, a position that followed the close of Omnicom’s acquisition of IPG.The pitch
The team will work in close collaboration with leadership across TBWA, McCann and BBDO throughout the OA Asia network, with a brief to cut through the noise of today’s consumer landscape and deliver creative solutions that, in the group’s framing, prove short-term performance while building long-term brand health.
Underpinning the new structure is OMNI, Omnicom’s AI-driven marketing intelligence platform. The platform draws cultural intelligence from across the group’s agency brands, with the stated aim of ensuring that data is not merely accurate but grounded in context — reflecting how people actually think, feel and behave, rather than how a spreadsheet might prefer them to.
Donovan frames the proposition in straightforward terms. “Asia is one of the most complex regions for marketers, but the opportunity here is immense,” he says. “We’ve built a team that simplifies the landscape, combining top talent with an Asia-first, future-focused mindset, and unprecedented access to resources.” The model, he adds, is designed to be plug-and-play, responding to client needs in collaboration with agencies and markets across the region. “More than expertise, it’s about giving clients the perspective, ambition and access to think beyond the next campaign.”
The new structure also strengthens connections across the broader Omnicom family, including its media, production and PR operations — a post-acquisition suite of capabilities that the group is evidently keen to deploy as a single, coherent offering.
In a region where consumer attention is fractured across dozens of platforms, languages and cultures, the real test will not be the org chart. It will be whether six smart people with the right tools can actually make brands matter. Omnicom is putting its money on yes.
