iWorld
SureWaves wins BCS Ratna Award
BANGALORE: SureWaves MediaTech Pvt Ltd, a next-generation media convergence company was awarded ”Best Innovative Technology” for its groundbreaking technology at the 5th BCS Ratna Awards 2014 held yesterday at New Delhi. The awards honored organizations that have been playing the role of a catalyst in Broadcasting, Media, DTH, Technology Providers & Cable TV industry in all areas. Founded in 2006, SureWaves, with over 30 technology patents, is one of the most innovative Indian start-up in recent times based out of Bangalore.
SureWaves’ ground-breaking technology enables large scale aggregation of audiences across multiple television channels and offers a single window interface to large national advertisers to effectively reach out to mass audiences on a market by market basis. The SureWaves Spot TV Network, one of the largest connected television networks of its kind anywhere in the world spans across 28 states and 7 union territories in India through partnerships with over 280 local TV channels that reach more than 80 million households and 400 million viewers.
On receiving the award Mr. Mandar Patwardhan – Chief Operating Officer, SureWaves said “We are extremely delighted and on behalf of SureWaves, I thank BCS Ratna Awards and Aavishkar Media Group for having recognized us with this award. For us, to win the Best Innovative Technology award is, of course, very motivating. We pride ourselves on our innovative flagship product – SureWaves Spot TV Network, which has made advertising on local channels accountable, measurable and is enabling national advertisers to reach out to a hitherto untapped audience.”
Since its inception in 2010, BCS Ratna Awards have become a symbol of excellence in the broadcasting and Distribution industry. This year, the awards focused not only on the excellence in the traditional media but also on path breaking initiatives in the case of new media as well. It was a one of its kind opportunity for Broadcasters, MSOs, LCOs, Technology & Content Providers, DTH stakeholders to come together on a single platform.
iWorld
Tips Music releases romantic indie track Lootera
Zain Imam, Shruti Chauhan and Shaan Grover star in love ballad
MUMBAI: Tips Music Ltd. has unveiled its latest romantic offering, Lootera, an indie pop track that leans into longing, melody and a touch of old fashioned heartache.
Released today across major streaming platforms, the song features Zain Imam, Shruti Chauhan and Shaan Grover in a visually rich music video directed by Dibya Chatterjee. Sung by Pranav Singhal, the track pairs heartfelt lyrics by Jayveer Panghaal with a tender composition from Amaan ARS.
At its core, Lootera is about surrendering to love so completely that you barely recognise yourself. It is wistful without being heavy, intimate without turning indulgent. The melody lingers, the lyrics ache just enough, and the storytelling feels personal yet universal.
The music video follows a romantic narrative that unfolds frame by frame, drawing viewers into a world of quiet glances and unspoken emotion. Imam said he felt the emotion of the track instantly and described working with his co stars and director as a seamless, natural experience. Chauhan called the shoot beautiful and immersive, adding that the atmosphere on set allowed the cast to stay present in the moment. Grover echoed the sentiment, praising the collaborative spirit behind the project.
Produced by Kumar Taurani under the Tips banner, the single continues the label’s tradition of delivering music that connects across generations while keeping an ear tuned to contemporary tastes.
For Singhal, the song demanded emotional honesty. He noted that the synergy between the lyrics and composition helped shape a vocal performance rooted in authenticity.
With Lootera, Tips Music once again proves that when it comes to love songs, a simple story told sincerely can still steal the show.
