e-commerce
Ticketplease.com offers customised solutions to users from Tier 2 & 3 cities
MUMBAI: After partnering with biggest events and movies in 2013, TicketPlease.com, one of India’s largest entertainment ticketing portal has further re-inforced its market position with focus on Tier 2 & 3 cities of India. While Ticketplease team now offers movie tickets in 79 cities with its partner theatres and multiplex chains, it also has lined up events and discount deals that reach the heart of India i.e. the Semi urban and rural population
From being the official ticketing partner for Yo Yo Honey Singh’s Concert which recently took place in Balewadi Stadium, Pune and bringingNikhil Chinappa’s EDM Fest to Baroda in February 2014, Ticketplease has been penetrating and targeting the smaller cities in the country with its line up of India Fiesta Latina in Agra & Jaipur, Arijit Singh Live in Concert in Ahmedabad.
Ticketplease.com has also partnered with various brands and created special offers exclusive to their customer base viz
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Speaking about how TicketPlease is expanding its operations, Mr Praful Baweja, Head – Business Development (Entertainment), Ticketplease says: “We have had many key insights about Internet Users & thereby Entertainment consumers in Tier 2 & 3 cities through our Movies, Events & Offers. Some of them include the growth of internet penetration in rural India being driven largely by the mobile phone; 70% of rural India’s active internet population access the web via mobile phones. This may have to do with the difficulty in accessing PCs. Also forty-two percent of rural India’s internet users prefer using the internet in local languages. The high prevalence of content in English is a hurdle for much of rural India.
We adapted this intelligence in current initiatives with communication being done in locally favoured language and seen encouraging response with higher conversion. Customised Solutions based on local language and local convenience would continue to be our key focus along with growth”
e-commerce
Amazon India slashes fees to boost seller growth
Zero referral fees now on over 12.5 crore products under Rs 1,000, Easy Ship fees cut by over 20 per cent from 16 March 2026.
MUMBAI: Amazon India just dropped fees like confetti because when sellers save up to 70 per cent, even the checkout cart starts celebrating. Amazon India today announced a major fee reduction to supercharge growth for lakhs of sellers, expanding zero referral fees coverage more than 10x from 1.2 crore products in 2025 to over 12.5 crore products priced under Rs 1,000 across 1,800 plus categories. Effective 16 March 2026, the changes also include a more than 20 per cent cut in Easy Ship fees for products below Rs 300, plus savings of up to 90 per cent plus on selling fees for the second unit when multiple units ship in one box.
Easy Ship where sellers store products at their premises while Amazon handles pickup and delivery remains a favourite for small businesses and those scaling up, thanks to lower upfront logistics costs. The revisions aim to make selling more profitable, especially for entrepreneurs in Tier 2 and Tier 3 cities.
Amazon India director of selling partner services Amit Nanda said, “Building on last year’s fee reductions, we are now expanding that commitment to benefit a much larger cohort of sellers. By eliminating referral fees across 1,800 plus categories and reducing logistics costs, sellers can save up to 70 per cent in fees.”
Illustrative per-unit savings (effective 16 March 2026, products under 500g):
Fashion jewellery necklace set (Rs 999, Easy Ship), total fees drop from Rs 324 to Rs 100, a 69 per cent reduction (save Rs 224).
Earphones (Rs 798, Fulfilled by Amazon), total fees fall from Rs 248 to Rs 109, a 56 per cent reduction (save Rs 139).
T-shirt (Rs 299, Easy Ship), total fees reduce from Rs 71 to Rs 56, a 21 per cent reduction (save Rs 15).
Earthen Story (a Bengaluru-based seller) co-founder Ashish Agarwal reflected on last year’s changes, “When Amazon axed referral fees on products under Rs 300 last year, it was a game-changer… The result? 50 per cent explosive growth, with more momentum to conquer even bigger categories.”
Sellers can choose from three fulfilment options, self-ship, Easy Ship, or Fulfilled by Amazon (FBA). The fee cuts reinforce Amazon’s push to pass operational efficiencies back to sellers and customers in one of the world’s fastest-growing e-commerce markets.
In a platform where every rupee saved can fuel the next listing, Amazon isn’t just tweaking numbers, it’s handing sellers rocket fuel to scale faster, sell smarter, and keep the cart rolling.
