iWorld
Remember your first tweet?
MUMBAI: After tweeting hundreds of time, do you sometimes wonder what your first tweet was? Well, just use the newly launched tool by Twitter as it celebrates its eighth birthday.
Ideas, anecdotes, opinions, experiences and achievements, among other things have been expressed in 140 characters since 2006, the year the now-much talked about social networking site was first introduced.
While in these eight years, many have posted thousands of posts on Twitter to share joy, sadness, crib or even socialise. But there was no way one could find out their first tweet, except for scrolling down the long list to see it.
So, to make life easier, Twitter is now taking people on a nostalgic ride.
And as many people are busy finding out their own first tweets, we bring to you a list of the first tweets by the media biggies.
@rupertmurdoch: Have just. Read The Rational Optimist. Great book.
@ManishTewari Good Morning world on Dec 7 th 2012
@SrBachchan: @juniorbachchan hey baby !! I made it on twitter !!! Yeeaaaaaahhhh !! … sorry..just got carried away ..safe onward flight and love
@sachin_rt: Finally the original SRT is on twitter n the first thing I’d like to do is wish my colleagues the best in the windies,
@iamsrk: hi everyone. being extremely shy i never thought i would be here. but my friend @kjohar25 insisted that i should learn to share my life.
@punit_goenka: #MaryKom is the perfect example of what ZEE has always stood for – empowering people! May she bring home the gold medal!
@cvlsrinivas: ’tis bird has flown..
@haritnagpal: Finally on Twitter too!
@SunilLulla: Hectic Parleying Before The Weekend That My Daughter Moves Cities
@rajcheerfull: Fireworks must be banned and If it cant be done then it should only be allowed in public places like playgrounds, beach, parks etc.
@jawharsircar: RBI monitoring situation: Subbarao http://bit.ly/KhG0QO
@BeingSalmanKhan: Arbaaz ne kaha ke tweet kar toh banta hai boss
@NSaina: Entering the world of Twitter for the first time! Looking forward to great interactions with Fans!!! So here goes my first tweet! 🙂
@ShereenYT: Young Turks Awarded For Consistent Coverage Of Innovation& Social Entrepreneurship At The unconvention Summit In Chennai
@itsmeanuj: nothing is happening…dont know if i am waiting for something to happen…
@parthodasgupta: off to delhi tom
@Rajesh_sethi Indian Govt’s fiscal deficit may be harder to reign in than popularly envisaged. How will Govt reduce expenditure & still be populist ? #in
@vikramchandra checking mail
@ramankalra1 DND limiting Sabeer Bhatia’s next big idea of free global txtng…#TRAI listening? …#Infocom2011
@AjitkThakur: Back on twitter after months. Under pressure from team to do some Life OK tweets! For now just saying life is OK @LifeOKTV
@LloydMathias: hanging loose
@nairsameer: Japs outsourcing to India…with Japan’s aging populace producing few new engineers, there is a real business opportunity here.
@FRIEDFOODBRAIN: Spilled ink on my pants. No really, it’s ink. The kind that helps a pen make squiggly lines that the learned called writing. Yup that ink.
@ bhogleharsha: @Nagaraju_Dovari i do too and you do too.and cricketers and authors and singers are no different from you and me
@Lk_Gupta: Ganpati statues on trucks n guys dancg arnd thm wth branches brokn fm trees. Wot?!
@Sanjay_Tripathy: Going to watch the movie ‘Seven Pounds’
@shaileshkapoor: Checking Twitter out!
@kvpops: This is my new account. Henceforth i shall tweet from this id
iWorld
Print perfect OTTplay bowls a culture driven campaign
From penguins to passion the brand turns India Pakistan into print powered moment marketing.
MUMBAI: When cricket fever meets front-page ink, sparks are bound to fly. And as the latest India–Pakistan clash gripped the nation, OTTplay decided not just to ride the wave but to print it in bold.
In a move that blends real-time agility with old-school authority, OTTplay rolled out a specially curated print campaign amplified by the century-old legacy of the Hindustan Times network. The strategy is simple but sharp: take the speed of pop culture, anchor it in the credibility of print, and make a sporting spectacle feel even larger than life.
The campaign kicked off during the T20 build-up with a creative inspired by the viral “Penguin” moment that flooded social media timelines. Instead of letting the meme melt away, OTTplay spun it into a witty cricket hook, tying internet chatter directly to the anticipation around the high-voltage fixture. It was playful, timely and unmistakably plugged into the cultural pulse.
Then came the dramatic “U-turn” in the narrative around the India–Pakistan match. OTTplay responded in near real time, crafting a clever print execution that mirrored the emotional swing fans experienced. In doing so, the brand demonstrated that even a medium often seen as static can move at the speed of culture when the thinking is sharp enough.
With Valentine’s Day in sight, the narrative pivoted once again. This time, OTTplay reframed the rivalry through the lens of love and passion, turning cricket’s most intense contest into a metaphor for romance, intensity and emotional investment. The result is a campaign that speaks not only to die-hard cricket followers but to anyone who understands that some rivalries are just another form of love.
OTTplay co-founder and CEO Avinash Mudaliar summed it up succinctly, saying that the India–Pakistan match “isn’t just a game, it’s an emotion,” and that the campaign is about tapping into that emotion in real time. By leveraging the reach and trust of Hindustan Times, he noted, OTTplay has brought moment marketing into a space often perceived as static, turning print into a high-impact storytelling vehicle that marries credibility with cultural immediacy.
The medium choice is as telling as the message. In an era dominated by scrolls and swipes, OTTplay’s use of a 100-year-old print platform signals a deliberate blend of tradition and trend. The creatives are not just ads; they are front-page conversations, designed to stop readers mid-sip and mid-scroll.
As anticipation builds around the marquee showdown, OTTplay’s message is clear: don’t just watch the moment unfold, stream it. As India’s leading OTT aggregator, the platform offers access to more than 30 OTT services, including JioHotstar, Zee5, SonyLiv, Lionsgate Play and Aha, positioning itself as the gateway to the big game and the bigger story around it.
In a season where every ball counts and every headline matters, OTTplay has managed to do both bowl fast in culture and land squarely on the front page.
