Ad Campaigns
Indian Bank launches ‘Khabar Nahi, Khabardar Bano’ campaign against cyber fraud
Mumbai: Indian Bank has launched a digital campaign titled ‘Khabar Nahi, Khabardar Bano’ to educate customers about the growing threat of cyber fraud and empower them with preventive measures. Conceptualised by Goldmine Advertising, the bank’s digital agency on record, the campaign uses relatable scenarios to address the social stigma and embarrassment that often accompany falling victim to online scams.
With the rise in digital transactions across India, cases of cybercrime and payment fraud have become increasingly prevalent. Through this campaign, Indian Bank aims to create awareness about different types of fraud while equipping customers with practical tips to safeguard themselves. This series of engaging films highlights various cyber threats and underscores the importance of vigilance in the digital age.
Goldmine Advertising group creative director Imran Khan Hanafi shared, “Each film delves into a specific type of fraud, offering viewers clear insights on how to identify and avoid these scams. The campaign taps into the relatable insight that becoming a victim of fraud often leads to social scrutiny, using humour and authenticity to deliver a memorable message.”
Goldmine Advertising associate vice president of brand solutions Shivani Desai added, “There’s a deep-rooted fear of judgment that stops people from talking openly about online scams. Our goal was to not just make films, but also raise awareness while connecting personally with people. We wanted to build a connection with viewers while offering practical advice that feels approachable rather than overwhelming.”
The films take a lighthearted yet impactful approach, ensuring the message resonates with a wide audience
Indian Bank remains committed to ensuring the safety of its customers in the digital banking ecosystem. Through ‘Khabar Nahi, Khabardar Bano,’ the bank continues to reinforce its dedication to building a secure and informed banking community.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
